Ad Age reports on a media brand’s attempt to be young and hip relevant to its audience. Hearst Magazines’ Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, […]
Vulture Droppings is the blog from Gyro Worldwide in Philadelphia. According to the agency’s casual observations, Budweiser is usurping Pabst Blue Ribbon as the brew of choice among Philly’s urban hipsters. Here’s a bit of their reasoning, or speculation, as the case may be: Others say PBR tried to cash in on their hipster status […]
Ford Bold Moves is a new effort from Ford Motor Company that comes close to living up to its name. The site will feature short films that address the pressing business issues confronting the Detroit automaker. The first episode is available now. According to Ad Age: Charlie Hughes, founder of consultant BrandRules and a veteran […]
According to Media Week, young people are processing information at lightning speeds. Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9-to 28-year-olds, and he told promotion and marketing executives that it is imperative that they […]
Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies, reports that 35 percent of large companies plan to institute corporate weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. […]
I heard one of my favorite songs–“Blue Sky” by Allman Brothers Band–on TV last night. Sweet! Right? Not exactly. The song was used to support a menopause drug.