Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers. Southern Comfort is sponsoring […]
Do you find it offensive to get on an elevator, or into any closed space, with a person who reeks of cologne? If so, you’ll want to steer clear of these indoor boards in Paris. According to Ad Age, Azzaro’s perfume diffusers ensure that potential consumers not only see the brand’s advertising but also experience […]
What is it about cows that lead advertising execs to treat them anthropomorphically? Yes, there is a character blog attached to this effort.
Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It […]
Media consumption isn’t just on the rise today, it’s creeping into every available crevice. While it’s my job to make media, I’m not always convinced of the inherent utility in new offerings. For instance, I’m unimpressed by the number of TV screens I see in vehicles today. I know, I know, it’s different when you […]
Retail shops take heed—Ad Age reports that Safeway’s account is on the move. As it tries to stay above the price-war fray sweeping the grocery industry, Safeway is tossing its $200 million account in review and ending nearly a decade-long relationship with Interpublic’s Dailey & Associates, West Hollywood, Calif. The move comes a little more […]
On May 25, Laura from eBay’s Community Communications team, posted the first entry on eBay’s new blog. It’s an exciting day for us…and a sign of the changing times. Today, we’re saying a fond farewell to our old monthly Chatter newsletter, and we’re joining the “blogosphere” with the launch our new eBay Chatter blog. Since, […]