I first heard the name Heather Gold in March of 2003, when I attended SXSW. Through her company, Subvert, Gold stresses the importance of bringing socially open technologies such as wikis and blogs — as well as good, old fashioned face to face meetings — into the arena of personnel management. Gold recently spoke to […]
Phil Gomes, vice president with Edelman’s Interactive Solutions and Me2revolution groups, writing for iMedia Connection: Marketers and media folks who haven’t woken up to web content syndication (through RSS or some other format) are, frankly, fighting the attention wars with stone knives and bearskins.
According to their website, Make Mine a $Million Business™ has one goal: to help women-owned businesses surpass the million-dollar revenue mark. Founded by Count Me In for Women’s Economic Independence with OPEN from American Express, the program provides a combination of money, mentoring and marketing tools that women entrepreneurs need to help grow their businesses […]
Over at ClickZ Pete Blackshaw makes some very good points about the importance of good call center and customer service reps. Here’s the rub: consumer affairs is the most intimate feedback pipe to the same vocal consumers marketers are struggling to reach, understand, and leverage. At a time when marketers, in the name of entering […]
Mendelsohn/Zien, Los Angeles is out with a new Hardee’s spot. This time there’s no soaped up waif feeding her face, just a guy who talks Philly with his mouth full. Hence, the need for subtitles.
Cory Bergman, Editor of Lost Remote on his comfort (or lack thereof) with his present state of geekery: I’ve always disliked being called a geek. But as I stood in line at the supermarket waiting to buy a spicy tuna roll, reading my Blackberry 8700c and wearing a custom T-shirt that reads, “Lost Remote,” I […]
With the launch of ManLaws.com, Crispin Porter + Bogusky has built a nice venue for showcasing their new Miller Lite TV spots. They’ve also created a place where no metrosexual can feel at peace, as there are thousands of so-called Man Laws to adhere to and more coming in by the hour from consumers. Here’s […]
USA TODAY says movie studios are using consumers’ small screens to promote their big screen fare. For Superman Returns, which opens June 30, Warner Bros. filmed 27 behind-the-scenes production diaries. It posted links to the videos on its SupermanReturns.com, iTunes and the hard-core Superman fan site BlueTights Network. The response “was beyond our wildest expectations,” […]