Social Media Won’t Save You, But Honesty And Listening Will

I first heard the name Heather Gold in March of 2003, when I attended SXSW. Through her company, Subvert, Gold stresses the importance of bringing socially open technologies such as wikis and blogs — as well as good, old fashioned face to face meetings — into the arena of personnel management. Gold recently spoke to […]

14 Minutes Of Fame

You’re familiar with the agency band concept. How about the band of agency film makers? If you work at Fallon, chances are you know all about it, as Chris Stocksmith, Jennifer Cadwell, Matt Craig and Charles Murphy are all behind the newly made short, Slicker. The 14-minute long film will debut at The Riverview Theater […]

Get Your RSS On

Phil Gomes, vice president with Edelman’s Interactive Solutions and Me2revolution groups, writing for iMedia Connection: Marketers and media folks who haven’t woken up to web content syndication (through RSS or some other format) are, frankly, fighting the attention wars with stone knives and bearskins.

AmEx Motivates Rich Ladies

According to their website, Make Mine a $Million Business™ has one goal: to help women-owned businesses surpass the million-dollar revenue mark. Founded by Count Me In for Women’s Economic Independence with OPEN from American Express, the program provides a combination of money, mentoring and marketing tools that women entrepreneurs need to help grow their businesses […]

Meet My Good Friend, Print

Steffan Postaer loves print—a fact that can come as no surprise to anyone who’s ever looked at an Altoids ad. Postaer is this week’s guest columnist at Talent Zoo, the Atlanta-based recruiter and media company. He uses this platform to wax poetic on the strength of a medim that lasts, quite literally, in stacks on […]

Word Of Mouth Is Connected To The Mouths Of Customer Service Reps

Over at ClickZ Pete Blackshaw makes some very good points about the importance of good call center and customer service reps. Here’s the rub: consumer affairs is the most intimate feedback pipe to the same vocal consumers marketers are struggling to reach, understand, and leverage. At a time when marketers, in the name of entering […]

Yo Philly, Your Steak Just Got Demoted To A Burger

Mendelsohn/Zien, Los Angeles is out with a new Hardee’s spot. This time there’s no soaped up waif feeding her face, just a guy who talks Philly with his mouth full. Hence, the need for subtitles.

“Geek” And “Blog” Defy Definition

Cory Bergman, Editor of Lost Remote on his comfort (or lack thereof) with his present state of geekery: I’ve always disliked being called a geek. But as I stood in line at the supermarket waiting to buy a spicy tuna roll, reading my Blackberry 8700c and wearing a custom T-shirt that reads, “Lost Remote,” I […]

Miller Lite Borrows From Miller High Life’s Manliness

With the launch of ManLaws.com, Crispin Porter + Bogusky has built a nice venue for showcasing their new Miller Lite TV spots. They’ve also created a place where no metrosexual can feel at peace, as there are thousands of so-called Man Laws to adhere to and more coming in by the hour from consumers. Here’s […]

Massive Audience For Portable Content

USA TODAY says movie studios are using consumers’ small screens to promote their big screen fare. For Superman Returns, which opens June 30, Warner Bros. filmed 27 behind-the-scenes production diaries. It posted links to the videos on its SupermanReturns.com, iTunes and the hard-core Superman fan site BlueTights Network. The response “was beyond our wildest expectations,” […]