I like how Lewis Lazare takes the mundane movements of agency personnel and makes gossip out of it. The guy’s a pro. Another departure from Two by Four/Chicago, which recently lost two of its principal partners. Production Director Chris Lombardi’s last day at the ad agency, which handles advertising for the World Champion Chicago White […]
Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It’s hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the […]
If people won’t watch ads on TV, perhaps opera enthusiasts and theatregoers can be forced to watch them on stage. They are, after all, “captive audiences.” Check out this twist on a dying media, as reported today by the New York Times. No, to answer your question, there is nothing sacred. The advertisement, which is […]
There’s a new blog ad network on the block, and it’s testosterone free. The BlogHer Ad Network is a solution for women bloggers who want ads on their blogs. We are going to market with a limited number of (superb, brilliant, awe-inspiring) partner blogs, working with just a few of the women we’ve gotten to […]
Blogs blogs blogs. Blah blah blah. eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company. I’m not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not […]
WGBH is sponsoring an interesting consumer generated media project: 6:55 is an open call for big ideas for small screens, including cell phones, PDAs, and television broadcast. Three projects will be selected and produced for the WGBH Lab. Each project will receive $2,500 in financial support, editorial support from WGBH and renowned media producers, and […]
I just adopted a real live German. Her name is Sabine Wolf-Reinfurt, and she’s going to tell me all about the World Cup this summer. Thanks to Puma, you can get your own Adoptee. Of course, Visa did this during the Olympics. But they didn’t offer real Germans for adoption.