Philly Ad Guy Buys Philly Newspaper

From Philly.com: Brian P. Tierney says he thinks he and his fellow local investors have what it takes to attract more advertisers and readers to the region’s biggest newspapers. While the newspaper industry has been struggling locally and nationally, Tierney sees The Inquirer and Philadelphia Daily News as must-buys – the most important mass media […]

Big Business Joins The Proverbial Quilting Circle

Ben McConnell made a post on his blog about Intuit rewarding failure as a mean of encouraging experimentation. Graham Hill responded, and thanks to his efforts we now have a new term to toss around. Intuit’s approach is a brave example of what is known as “Patching”. Patching breaks down the business into a quilt […]

Sponsored Entertainment Meet Traditional Radio

I’ve been advocating branded use of internet radio for years. My argument goes something like this: Why buy media on radio when you can own the entire station? Snapple is bringing this concept to traditional radio. The beverage brand is sponsoring five and half weeks of programming at WFNX FM in Boston, (the station’s two […]

Gore Promotes Movie on MySpace

Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is “An Inconvenient Truth.” I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace’s campaign for “An Inconvenient Truth” includes […]

Two by Four Remodeling

I like how Lewis Lazare takes the mundane movements of agency personnel and makes gossip out of it. The guy’s a pro. Another departure from Two by Four/Chicago, which recently lost two of its principal partners. Production Director Chris Lombardi’s last day at the ad agency, which handles advertising for the World Champion Chicago White […]

Brands In A Blur

Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It’s hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the […]

MyMartha In The Pipes

According to CNET News.com, Martha Stewart Living Omnimedia plans to start an online social network similar to MySpace.com, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company’s chief […]

Created By No Man’s Hands

Lewis Lazare is lovin’ the new pro-bono campaign from Y&R/Chicago (for good reason). Sad to say, we live in a world where just about everything is deemed disposable. It’s all too easy to dump one thing and get something else, which usually means something more expensive and flashier. At least that’s the way it goes […]