Two by Four Remodeling

I like how Lewis Lazare takes the mundane movements of agency personnel and makes gossip out of it. The guy’s a pro. Another departure from Two by Four/Chicago, which recently lost two of its principal partners. Production Director Chris Lombardi’s last day at the ad agency, which handles advertising for the World Champion Chicago White […]

Brands In A Blur

Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It’s hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. has done some great research into the […]

MyMartha In The Pipes

According to CNET, Martha Stewart Living Omnimedia plans to start an online social network similar to, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company’s chief […]

Created By No Man’s Hands

Lewis Lazare is lovin’ the new pro-bono campaign from Y&R/Chicago (for good reason). Sad to say, we live in a world where just about everything is deemed disposable. It’s all too easy to dump one thing and get something else, which usually means something more expensive and flashier. At least that’s the way it goes […]

The Live 30-Second Spot

If people won’t watch ads on TV, perhaps opera enthusiasts and theatregoers can be forced to watch them on stage. They are, after all, “captive audiences.” Check out this twist on a dying media, as reported today by the New York Times. No, to answer your question, there is nothing sacred. The advertisement, which is […]

Female Bloggers Have Advertising Options

There’s a new blog ad network on the block, and it’s testosterone free. The BlogHer Ad Network is a solution for women bloggers who want ads on their blogs. We are going to market with a limited number of (superb, brilliant, awe-inspiring) partner blogs, working with just a few of the women we’ve gotten to […]

Preppy McBuckster’s Golf Outfit Annoys Ad Man

Copyranter is not to the manor born. Or so we might surmise from his take on this Polo Golf ad. Paging through the racist, misogynist, elitist, blubbery white businessman’s Bible–Golf Digest–I happened upon this ad for Polo golfwear. Nice look, Chip.

What’s A Blog? Hey, We Need One Of Those.

Blogs blogs blogs. Blah blah blah. reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company. I’m not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not […]

Big Ideas For Small Screens

WGBH is sponsoring an interesting consumer generated media project: 6:55 is an open call for big ideas for small screens, including cell phones, PDAs, and television broadcast. Three projects will be selected and produced for the WGBH Lab. Each project will receive $2,500 in financial support, editorial support from WGBH and renowned media producers, and […]

Seeing The World Cup Through A Brand Ambassador’s Eyes

I just adopted a real live German. Her name is Sabine Wolf-Reinfurt, and she’s going to tell me all about the World Cup this summer. Thanks to Puma, you can get your own Adoptee. Of course, Visa did this during the Olympics. But they didn’t offer real Germans for adoption.