Mark Fletcher spoke about his experience starting ONElist and Bloglines at this month’s SDForum in Palo Alto. I like his advise about doing it on the cheap. I am a cheap bastard when it comes to startups. With ONElist I was, you know, $55,000 got us through a million users. With Bloglines it was $200,000 [...]
Spec Work Is Not Consumer Generated Media (It’s Expert Generated Media)
May 28, 2006 By 2 Comments
Consumer generated media is a phrase tripping off alot of tounges in newsrooms and boardrooms today. But when is CGM not CGM? Let’s run some numbers. Firefox, the open source browser with 50 million users worldwide asked its base to offer up a broadcast quality TV spot. 280 spots came in. I’m not much good [...]
Ego A Driving Factor In Car Purchases
May 26, 2006 By 12 Comments
It seems those crazy kids in Coconut Grove are inventing new ways to sell VWs on a daily basis. The new tool in the automaker’s belt is a co-creation site called Ego Index, where consumers rate cars and everyday items for the ego they emit. For instance, anchovies, came in at 50, which is a [...]
Burning Down The House
May 26, 2006 By 20 Comments
Neil Boorman, a literary Englishman, will burn all his branded worldly goods–including Jacobson chairs, Christian Dior shirts and a Louis Vuitton bag–on August 26 in attempt to rid himself of consumerism. Boorman will then offer a consumer packed good to the public in 2007, as his book Bonfire of the Brands will be released by [...]
Philly Ad Guy Buys Philly Newspaper
May 25, 2006 By 1 Comment
From Philly.com: Brian P. Tierney says he thinks he and his fellow local investors have what it takes to attract more advertisers and readers to the region’s biggest newspapers. While the newspaper industry has been struggling locally and nationally, Tierney sees The Inquirer and Philadelphia Daily News as must-buys – the most important mass media [...]
Big Business Joins The Proverbial Quilting Circle
May 25, 2006 By 3 Comments
Ben McConnell made a post on his blog about Intuit rewarding failure as a mean of encouraging experimentation. Graham Hill responded, and thanks to his efforts we now have a new term to toss around. Intuit’s approach is a brave example of what is known as “Patching”. Patching breaks down the business into a quilt [...]
Sponsored Entertainment Meet Traditional Radio
May 25, 2006 By 2 Comments
I’ve been advocating branded use of internet radio for years. My argument goes something like this: Why buy media on radio when you can own the entire station? Snapple is bringing this concept to traditional radio. The beverage brand is sponsoring five and half weeks of programming at WFNX FM in Boston, (the station’s two [...]
Gore Promotes Movie on MySpace
May 25, 2006 By 2 Comments
Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is “An Inconvenient Truth.” I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace’s campaign for “An Inconvenient Truth” includes [...]
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