Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs: As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free product, free trips, free food, free events - that’s the easy part. It’s also about taking. In …
Respect The Audience. Remove The Target.
Edelman account exec, Jeffrey Treem, left a thought-provoking comment on Amy Gahran's Right Conversation. While I agree with your analysis about the value of strategic commenting, I wish you would have used a different phrase other than "target audiences." Audiences, are a passive, static group subject to the traditional linear sender-receiver model. I think we need to think more in terms of communities of interest. …
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UT Ad Grad Makes It Big. Shares His Vision.
The Ranch has an interesting interview with Peter Rosch, Executive Creative Director at Lowe/New York. Here are some of the highlights: Q. How did you get into advertising? A. I fell in love with New York City, and advertising seemed like the quickest way to get there. Q. A lot of students face the "Am I a CW or an AD?" dilemma. How did you figure it out? A. In numerous interviews with agencies here and in San …
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New Device Converts Nebulous Energy Into Tangible Results
TELSTAR LOGISTICS UNVEILS MODEL 442 SHAREHOLDER VALUE GENERATOR Designed to provide stable, seamless solutions in any environment, the Shareholder Value Generator converts hybrid media energy into robust and scalable output. The impactful results quickly pay off where it matters most -- on the customer's bottom line. Patents pending. NSFW. Batteries sold separately. [via OnSquared] …
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You’re Either On The List Or…
The NewPR Wiki has some great lists to scroll through, if you're wanting to find CEOs who blog, product blogs, corporate blogs and brands with a podcast. It's not complete by any means, but it's a nice collection nevertheless. …
Wal-Mart Goes Shopping For A New Ad Agency
That's the big news from the ad world today. Ad Age and Adweek have respective articles. Currently, the bulk of the account is split between Austin's GSD&M and Kansas City's Bernstein-Rein. And for a long time, too, as Adweek mentions: GSD&M has worked for the retailer for the past 19 years. Bernstein-Rein has been on the roster for more than 30 years. And Bernstein's about to build a new big swanky headquarters, aka …
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People Pushing Apple’s Buttons
Wired looks at one of the greatest retail success stories in history. Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year -- and at that time they were the fastest-growing retail operation in history, beating the previous record holder The Gap to $1 billion annual sales in just three years, according to Ron Johnson, the executive …
“Online Storytelling” Coming To A Small Screen Near You
Adweek reports on the continued rise of branded content. MSN is making a bold dive into the original Web-only content realm via a new initiative, MSN Originals, while also signing two development deals with Internet producers to generate new series for the portal. The focus of MSN Originals will be online storytelling, Microsoft officials said. To assist in that endeavor, the company has brokered a deal with Revelle, …
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