Peer-To-Peer Is About So Much More Than File Sharing

According to a study by Edelman, trust in peers has increased from 20% in 2003 to 68% today. That’s a massive spike. “We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information about a […]

Caption It #16

[via Gizmodo]

Shish Kabobs For All

Jeremiah Owyang has some excellent advise for writers who publish on the web. Research indicates that people who read online tend to skim content, rather than read work for work, line by line. I encourage bloggers to write in the style of ‘Shish Kabob’, rather than writing in the style of the ‘Steak’. Cut up […]

Schoenberg Becomes Burrito Man

AdAge reports that, “Chipotle Mexican Grill today named TDA Advertising & Design, Denver, its agency of record.” And that, “A phone call to the agency for comment wasn’t immediately returned.” Had the call been returned, perhaps AdAge would have learned that TDA is actually located in Boulder, that wheat grass drinking college town, 30 miles […]

You Know Something’s Amiss When A Mormon CEO Blasts A Republican Dominated Congress

USA TODAY reports that Marriott International CEO J.W. Marriott Jr., blasted hard line Republicans for their anti-immigration stance. The U.S. House on Tuesday approved legislation that would make criminals of illegal immigrants and employers who hire them, even unknowingly. The Senate has yet to debate the bill. “Do you look upon yourselves as felons?” Marriott […]

Ambien Wakes Up To The Bad Press

There’s nothing like a few weeks of TV news horror stories to get a marketer motivated. From Ad Age: Two weeks after news that taking Ambien could result in binge eating and driving while asleep, sales of sleeping medications began tanking, finally causing Sanofi-Aventis to wake up and advertise the safety of its product. And […]

Babej And Pollak Bring Their Reasoning To Forbes

Marc Babej and Tim Pollak, partners at Reason Inc. and writers of Being Reasonable, have a new gig. Forbes has brought them on as columnists. Here’s some of what they offer in their first riposte for the business magazine. The demonization of selling (as practiced by advertising creatives) is counterproductive to the end game of […]

Farley Returns To Drive Traffic To Lame Website

An ad campaign for Prometa, a medical treatment program for addicts, features deceased comedian Chris Farley as a silent spokesperson. A few days ago, Farley’s face appeared on a billboard on the Sunset Strip with the caption “It wasn’t his fault.” Here’s the banner ad version: My only disconnect is the Prometa website. It is […]

Don’t Tell Goodby

TV advertising is already in a vise grip, as client spending moves to the interweb, event marketing and other areas. Now, this news from Ad Age: Don’t be so quick to sneer at that late-night Ginsu-knife ad. It likely represents the future of TV advertising. Direct-response TV experts boldly predict that in five or 10 […]

Noooooooooo

USA TODAY reports Major League Baseball’s online unit, MLB Advanced Media, is taking its biggest step into non-sports entertainment by joining with music marketing and licensing power Signatures Network in a 50-50 venture. Their still-unnamed partnership, forged late last month, will offer musicians in Signatures’ stable ways to use the Internet to take charge of […]