You WILL Watch The Ads

From the AP: In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching? Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company […]

7Up’s A Natural

From USA TODAY: Soft-drink brand 7Up this week announced that its original 7Up is now “100% natural” — following a reformulation to eliminate an artificial preservative. “Everything that remains in the can is from a natural source,” says Kelli Freeman, marketing vice president. The label does not apply to the diet and other varieties. TV […]

Lipstick On The Pig

A Mercedes ad in the first issue of the Page Six magazine. The New York Times reports that advertisers at The Post receive better editorial coverage from the newspaper. This is far from groundbreaking news. I’m more interested in looking at how one page in a newspaper carefully brands itself, then starts putting out a […]

Lazare Writes Copy For Brahms And Beethoven

When you read Lewis Lazare each morning as I do, you begin to see patterns emerge. And they’re not exclusive to the man’s take on the ad business. He tends to weave in quite a few stories about high culture, mainly of the theatre variety. Today he turns his attention to the symphony. Ravinia Festival […]

Rap About Meat And Win!

Internet Not A Fad

The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults […]

Caption It #17

Image care of Flickr user, harinipobox.

Get Off Of My Cloud

Designer, user-centric experience architect, photographer, writer, and community consultant, Derek Powazek wants people to stop saying “user-generated content.” I say consumer generated content (CGC), myself, but Derek would likely object to that too. Calling the beautiful, amazing, brilliant things people create online “user-generated content” is like sliding up to your lady, putting your arm around […]

Something’s In The Air

Thanks to podcasts and streaming radio, we’re starting to learn what brands sound like. Now, thanks to ScentAir, we will begin to learn what brands smell like. According to Influx Insights, ScentAir has concocted over 1500 smells, has over 1,000 clients and has doubled its staff in the past year. Retail stores, hotels, and casinos […]

“Blog” Is Losing Its Meaning

Hugh MacLeod considers the difficult time some journalists have had coming to terms with blogs. As I’m fond of saying, blogs are good for making things happen indirectly etc. But journalists seem to have a problem getting their head around it. “Indirectly” is too foreign to them. They’re too used to living in the “directly” […]