From BusinessWeek: To find a new message for Tide, P&G tried a twist on the traditional focus group. Instead of gathering women in a room, Tide managers and strategists from Saatchi & Saatchi spent two weeks in the field talking to women in Kansas City, Mo., and Charlotte, N.C. They followed women as they shopped […]
Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch’s report that the Internet will take in more […]
Starbucks is co-producing a Hollywood film that has nothing to do with coffee. Last January, Associated Press reported that Starbucks employees will wear lanyards with “Akeelah” buzz words during the month of April in the hope of sparking conversations about the movie, billed as the story of an 11-year-old girl from inner-city Los Angeles who […]
Business 2.0 picked up rumors of the existence of AOL’s “MySpace killer,” due to launch in the next few weeks. According to reports, AOL plans to use its AIM instant messenger as a platform to jump on the social networking bandwagon. AOL program manager, Armughan Javaid, said the service “will be open for non-members, and […]
Do you like to raise hell against retail stupidity and injustice? Good. Here’s one for you. According to Consumerist, stores that ask for a minimum purchase to swipe your credit card, are most likely violating their merchant agreement.
Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV […]
The Los Angeles Times code of conduct requires journalists to identify themselves as such when dealing with the public. Michael A. Hiltzik, 53, a business columnist and a Pulitzer Prize-winning reporter for the paper, violated that ethics policy when using the names Mikekoshi and Nofanofcablecos, not only in posts to his own blog, but on […]
Ad Age reports on the desanctification of the iTunes store by advertising. Coming soon to iTunes: ads. Apple — a brand that prides itself on the purity of the user experience — will soon put up billboards on its popular iTunes service, according to content partners who have been briefed on the plan. Apple’s current […]