The New York Times details the movement of one key executive from TV to the web. I have a feeling we’re going to see many more such migrations in the coming years. The New York Times Company has appointed Vivian Schiller, senior vice president for television and video at the paper, to the position of […]
According to Lewis Lazare, Cramer-Krasselt has shrunk its Orlando operation from 30 to 3, after the loss of Winn-Dixie. The grocer recently filed for bankruptcy. Lazare says C-K executives are now helping the office’s only other principal client, Florida Power & Light, find another ad agency.
Internet Brands, Inc, a leading operator of media and e-commerce sites for “large ticket” consumer purchases, today announced the acquisition of Wikitravel and World66, two leading community travel guides of up-to-date, traveler-focused content. The sites are growing exponentially, collectively attracting more than 2 million visits per month, more than triple a year ago. Both websites […]
Grant McCracken is sure there is an “anthropology of decline” that documents the symptomatology of regime transition. In fact, he keeps a simple typology on cardboard in his wallet….to make it easier to identity institutions in their last days. Stage 1. Benign neglect In the early days of regime transition, the incumbent (aka New York […]
From BusinessWeek: To find a new message for Tide, P&G tried a twist on the traditional focus group. Instead of gathering women in a room, Tide managers and strategists from Saatchi & Saatchi spent two weeks in the field talking to women in Kansas City, Mo., and Charlotte, N.C. They followed women as they shopped […]
Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch’s report that the Internet will take in more […]
Starbucks is co-producing a Hollywood film that has nothing to do with coffee. Last January, Associated Press reported that Starbucks employees will wear lanyards with “Akeelah” buzz words during the month of April in the hope of sparking conversations about the movie, billed as the story of an 11-year-old girl from inner-city Los Angeles who […]
Business 2.0 picked up rumors of the existence of AOL’s “MySpace killer,” due to launch in the next few weeks. According to reports, AOL plans to use its AIM instant messenger as a platform to jump on the social networking bandwagon. AOL program manager, Armughan Javaid, said the service “will be open for non-members, and […]
Do you like to raise hell against retail stupidity and injustice? Good. Here’s one for you. According to Consumerist, stores that ask for a minimum purchase to swipe your credit card, are most likely violating their merchant agreement.
Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV […]