MediaCom NY Swings the Axe

It was a bloody Monday in NYC as Grey’s MediaCom laid off over 120 people on Monday. In an email to the survivors: Looking back and looking forward: Yesterday was a difficult day for all of you, and you came through it so well, amid much uncertainty. Yesterday we restructured our NY office to reflect […]

Niche Marketer Wants To Appeal To Broader Base

New York Magazine asked Miuccia Prada some questions. Here’s one: Q. What is it about your brand that attracts people? A. [Sighs] Yes, it’s difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. It’s just the name—who cares […]

Explorer Users Have $1 Bounty On Their Heads

Info World reports that a group of self-titled “political activists” in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft Corp.’s Internet Explorer to Mozilla Corp.’s Firefox. The group offers Web-site owners scripting technology that will detect if a visitor is running IE. If so, an alert will appear directing […]

A BattleCry For Billings

According to the New York Times, Teen Mania Ministries, a Christian youth organization devoted to steering teenagers away from drugs, alcohol and premarital sex came knocking on Tocquigny’s door. “We anticipated that there might be some cons,” said Skip Dampier, a partner and creative director at the agency. “And we knew that not everyone at […]

Effen Outdoor

Lewis Lazare is giving credit to Steffan Postaer’s place. Oh my. Is the world spinning on a new axis? It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners — and the only one from Chicago — at Tuesday night’s gala […]

Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Radotude

As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter’s profile of the shop is mostly about the two partners–Thomas Dooley and Jonathan Schoenberg–and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain […]

Joined A Cult Lately?

Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers. [via Church of the Customer] Share

Scoble Scolds

Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes. Here’s what Scoble wants: -A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world. -Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now. -Change […]

If Concept Is King, Process Must Be Prince

I used to work for a Creative Director at a big agency who would say, “Process will save your ass.” He would send junior paper shufflers scurrying whenever they asked for something outside of the agency’s established process for such things. It seemed harsh at the time, but I understood the need for it. Since […]