USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant. Bush will be featured on the SubwayFreshBuzz.com website, which is scheduled to go online Saturday. Aimed at younger consumers, the site will include the Heisman Trophy winner's unscripted …
Personalized McPackaging
Global Casting is a new site from McDonald's that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups. According to Associated Press: The company said it will select its new packaging "stars" based on submissions that capture the …
Henderson Closes Doors After 60 Years In Business
Spike Jones at Brains On Fire informs us that legendary Greenville, SC agency, Henderson Advertising, closed its doors yesterday. Richard Breen, Editor of GSABUSINESS spoke to Ralph Callahan, the company's president, chairman and chief executive. According to Breen, Callahan declined to comment, other than to say there's litigation pending, the firm is not bankrupt and that he's still in the office. The agency …
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GM Understands Social Media. Selling SUVs In A Post Peak-Oil Economy Still A Question Mark.
Steve Hall was right. As part of their ChevyApprentice promotion, GM was prepared to have egg thrown on its face by environmentally conscious (anti-SUV) consumers, and they were even prepared to let the egg stay there all hard and scarring. How this builds the brand or moves steel, no one knows. At any rate, here's what Hall said over the weekend: We think there are some voices inside GM that understand social media …
Save Money. Dial Up An Ad.
If you want to save money, erase 1-800-555-1212 from your memory. From USA TODAY: Not long ago, the price of a cup of coffee got you a phone number from directory assistance. Now, calling 411 will nick you for the price of a Starbucks coffee. But take heart. A new crop of 800 services is offering free directory assistance. The catch: You first have to listen to a commercial for up to 15 seconds. The newest of the …
Are African-Americans More Likely To Think Arbys And Wake Up With The King?
From the AP: There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children. The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation's first black-targeted cable channel, were compared with …
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No Women? No Good.
Lu Chekowsky, writing for the Huffington Post, mentions that Creativity magazine is celebrating its 20th anniversary. Their anniversary issue includes a retrospective on the most important advertising figures of the last 20 years. Apparently, Creativity couldn’t find one woman who merited being pictured in a list lauding the “Most Influential Creative Minds of the Last 20 Years.” I let that sink in. And then I got …
Forget “Big Love”…”Mad Men” Is On Its Way
Matt Weiner, who has written scripts for The Sopranos, has a new show in the easy-bake oven. It's called "Mad Men," and will chronicle the fictional lives of ad execs at fictional ad agency, Sterling Cooper in the 1960s. According to Ad Age, Weiner describes the show as, “A lot of f**king and drinking and very, very wry and funny. The people are aware of the fact that what they’re doing is bulls**t.” AMC has …
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