What’s Podcasting?

With marketers and agencies scrambling to deliver content, not just advertising, many are increasingly turning to podcasting. Giving consumers control over when they choose to listen neatly fits the concept that the customer, not the brand, is in control. Personally, I think it’s an interesting medium, one that we’ve barely scratched the surface of. However, […]

Rev Your Engine With NASCAR Fashion

According to USA TODAY, NASCAR wants to become a lifestyle brand that appeals directly to women, who comprise 40% of NASCAR’s fan base. NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable. NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. […]

Wildcats Soccer Scores Own Network

North America’s top women’s soccer team, the New Jersey Wildcats, is launching its own global broadcast network starting in May. From Online Spin: This summer every Wildcats game will be available on demand by anyone in the world who has a broadband connection by simply going to www.NJWildcats.com or Google Video. Within hours of the […]

Who Would Win: NYT or GOOG?

In this week’s New York Magazine, James J. Cramer proposes that the New York Times disband as we know it and go online to challenge Google. There’s one way out of this mess for the Times. It is a bold, gutsy, and, some would say, foolish way, at least initially: The Times—here’s the irony—should go […]

Blackberrylicious

The team of trend spotters at Trendwatching have coined another new term, something they’re more than slightly adept at doing. This month’s term is “Infolust.” Experienced consumers are lusting after detailed infromation on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the […]

Windows XP Now Portable To New Macintosh Machines

According to Business Week, fans of the Windows XP can now run the operating system on Intel-based Mac computers. “Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple’s superior hardware now that we use Intel processors,” Philip Schiller, Apple senior vice […]

Bean Counters Unite: Marketing Must Be Held Accountable

The Boardroom Project is a group of advertisers, agencies and marketing scientists—including the likes of PepsiCo and research giant VNU—dedicated to (finally) discovering a formula for how and why marketing works. If successful, the initiative will establish easier ways to determine the success of marketing decisions. With the life expectancy of CMOs at an all-time […]

Three Screens. One Desktop.

Bill Gates shared his work style with Fortune yesterday. We’re finally getting close to what I call the digital workstyle. If you look at this office, there isn’t much paper in it. On my desk I have three screens, synchronized to form a single desktop. I can drag items from one screen to the next. […]

All American Takes It To The Bank

USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant. Bush will be featured on the SubwayFreshBuzz.com website, which is scheduled to go online Saturday. […]

Personalized McPackaging

Global Casting is a new site from McDonald’s that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups. […]