…And Mexico Runs On Churros

Taglines are difficult to write. Nike’s famous, “Just Do It” is one in a million, for instance. With that in mind, here’s Hill Holiday’s new effort for Dunkin’ Donuts. I get where the line is going, but it asks that I, and all who encounter it, suspend disbelief. I’m willing to do that with a […]

DeVito/Verdi Climbs Out On A Tender Limb

DeVito/Verdi is one of the more creative agencies in the land. Therefore, I was surprised to see the following pro-bono campaign from the New York shop. If we can put aside what we think about Bush and his war, and focus just on the ad, it’s simply not up to DeVito’s own standards. No big […]

Wendy’s Marketing Execs About To Find Out “How It’s Playing In Peoria”

From the newly redesigned Ad Age: Fed up with more than a year of sales declines and what it sees as a lack of voice in marketing, a group of powerful Wendy’s franchisees have formed an independent organization to get management’s attention. The move is a stunner at a chain long the gold standard for […]

Bud Hits The Mini Screen

According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV. The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel. “The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest […]

Forget About Working For The Man. We Now Work For The Machine.

This article from the New York Times, states that newspaper editors are increasingly adjusting their content to suit Google. Of course, economics are driving this shift. But putting that aside, wouldn’t it make more sense for Google to adjust to newspapers? Journalists over the years have assumed they were writing their headlines and articles for […]

Paul Arden Writes Again

Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye: Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book “It’s Not How Good You Are, It’s How Good You Want To Be” was quite a word-of-mouth success when […]

Wires And Lights In A Box

The opening and the closing scenes of George Clooney’s masterpiece, Good Night, And Good Luck show Edward R. Murrow (deftly played by David Strathairn) delivering a landmark speech to the Radio-Television News Directors Association in Chicago on October 15, 1958. What the legendary newsman had to say on this occasion could not be more timely […]

You Could Be The Next “Creative Idol”

The New York Times today reports that Steven Spielberg will join forces with Mark Burnett to find the “American Idol” of unknown movie directors. According to Burnett, the FOX reality TV show, “In the Lot,” will “take advantage of the enormous number of self-made video and film shorts all over the Internet.” Here’s an idea. […]

Rich Indians Act Like Rich Americans

There are now about 1.6 million Indian households that spend an average of $9,000 a year on luxury goods, Time Asia reports. Jimmy Choo and Gucci are just the latest makers of luxury goods to target India as the next hot growth market, joining Hermès, Christian Dior, Louis Vuitton, Cartier, Piaget, Tiffany, Moschino and others. […]

Antiquated Systems Beget Asinine Assumptions

Most businesses (and their trade groups) want deperately to befriend any and all customers. They spend countless dollars and time thinking up new ways to win customer loyalty. But the recording industry doesn’t play by those rules. They have their own draconian world view, and it gets stranger by the day. Check out this Consumerist […]