Many of my literary heroes are failed copywriters. Hemingway and Fitzgerald, in particular. Recently, I Iearned that Jim Harrison, author of Dalva, Legends of the Fall, and several other important books, also gave it a go. Jim Harrison in his memoir, Off to the Side: After a long day and evening designing a sample ad campaign for BBDO I had narrowly missed by a single other candidate getting a good position as a …
A Blog Is Not A Loaf Of Bread
We hosted a raging, if not painful, debate on intellectual property in this space last night. There are strong opinions on both sides. Piers Fawkes, writing in our comments section said: If I copied music, then sold it in its entirety - is that ok because it helps the flow of creativity? Should I be able to pinch anything I want from a clothing store because it's not locked down and it will bring fashion to my life …
Damn, That Sounds Good
From New York Times: In a world of glossy food magazines, $50 cookbooks and television hosts who seem to care more about make-up than marinades, a quieter, cheaper and decidedly more old-fashioned way to explore cooking is getting new play. Driven by inexpensive podcasting equipment, the freedom of the Internet and a nation obsessed with what it eats, food broadcasting is more democratic than ever. At the top of the …
Free Candy!
According to Lewis Lazare, Hershey's Kissables will be handed out to passersby on Michigan Avenue today as they are serenaded by local opera singer Brad Jungwirth, who will perform the engaging jingle from the recently unveiled Kissables TV commercial. See the spot here. …
Running With Scissors
From Pittsburgh Post-Gazette: Consumer Reports announced its first-ever Oyster Awards in this month's issue, with first prize going to the hard-plastic clamshell packaging for the Uniden Digital Cordless Phone set, which took nine minutes and 22 seconds to open -- not the longest, but by far the most dangerous, requiring box cutters and a razor blade. Second prize went to "American Idol" Barbie and her packaging, …
More Crying About Cut And Paste Blogging
You can add Piers Fawkes to the list of bloggers who believe their precious content ought not to be lifted, except in small parts. Guys, http://www.coolbusinessideas.com/archives/hit_parking.html Thanks again for referencing our site with the Hit Parking piece. I do enjoy the spread of ideas featured on PSFK, but I do find that the complete cut and paste of one of our articles to be very lazy. Could you not have …
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Idiom 2.0
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In Praise Of Packaging
From The Olympian: In the super-competitive business of selling wine, animals give new brands an edge. When a beast is on the label, Americans buy a new wine twice as often as the competition, according to the marketing information company ACNielsen. A kangaroo — actually, a yellow-footed rock wallaby — helped get the trend going. Introduced five years ago, Australia's Yellow Tail “was a spectacular success,” said …