From Thinktopia: Smirnoff was created by Piotr Aresenyevich Smirnov, who was able to take raw vodka and filter it into through silver birch tree charcial and create a potable drink. While peasants were still filling buckets of their hard stuff, Smirnov’s refined vodka was smooth and imminently drinkable. When the Czar tried it and liked it in 1886, Smirnov’s career took off. He was appointed purveyor to the royal …
Adventures Of Kling Kong
One look at Jeff Kling, and you know the guy rages. What might not be as readily apparent is the fact he is also a man with a fancy position in advertising--executive creative director at Euro RSCG/New York, to be exact. A search of the Way Back Machine, reveals an interesting Willamette Week story recounting the days when Kling was a copywriter working to reinvent Miller Genuine Draft High Life at Wieden + …
If It Were Only True
Strange New Products helped introduce hangover helper, Security Feel Better, last fall. According to their report, SFB has a distinctive pear flavor, and comes in a 30ml bottle, small enough to carry in a coat pocket, handbag, or glove compartment. The manufacturer, PPN SA, says that after drinking a full 30ml bottle, consumers can expect to feel results within 45 minutes. Now this from Decanter: The French …
A McKinsey-Like Droga
We last looked at David Droga on August 23rd, after he stepped down as worldwide creatice director at Publicis--kind of a bold move for a 37-year old. The Feb. issue of Creativity catches up with him. I've become obsessed with producing doing work that doesn't necessarily start with a given template. I love traditional advertising and have built my career on it. However I think that is one option, not the only …
Boing Boing Bounced
How Are You Adjusting?
From Ad Age: What if ordinary TV viewers went from watching commercials to creating them? We’re about to find out. Sony Electronics, Toyota Motor Sales USA and L’Oreal Paris have cut deals with Al Gore’s Current TV that will usher the beleaguered 30-second spot into the age of consumer-generated content and send shivers down the spines of agency creatives. The marketers will enlist the network’s viewers to produce …
Don’t Quote Me, But…
Rumor and innuendo are hardly the province of gossip rags, online or off. For instance, Chicago Sun Times advertising columnist, Lewis Lazare, loves to quote unnamed sources. He relies heavily on them for his piece on Marhsall Ross, appearing in the paper today. The search is on. After coming up empty in several recent big new business pitches, Cramer-Krasselt/Chicago appears to be in the market for a new executive …
Were Cruise Ships For Hurricane Victims An Out-Of-The Box Ad Idea?
Ric Cooper is the President of Cooper DDB in Miami, whose longtime clients include Carnival Cruise Lines and the Florida Lottery. You don't service clients like those without having a little political savvy. Seems he may have had a role to play in getting Carnival ships rented to the government in the aftermath of Hurricane Katrina--which turned out to be a $236 million contract. Now that's a business-building …
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