Punk Your Brand

I attended a Joshua Davis presentation three years ago at SXSW. Now, Wired has an interesting profile of the man. There are two ways to get noticed as an artist. You can stick to a familiar formula, like Thomas Kinkade with his prodigious output of country cottages that look perfect hung above the ­chenille sofa […]

Schwag Man Shoots…And He Scores!

You gotta love the net. I mean, where else are you going to find a report on a guy who sent letters to 100 consumer goods companies asking for free merch? The 39 Dollar Experiment was Tom Locke’s attempt to test the corporate generosity waters. Most companies said no, but several said yes. Burt’s Bees […]

The Creative Class Moves In

Last year Dubuque, Iowa used a grant from the Iowa Department of Economic Development to create and run an ad campaign in Denver, Chicago, Madison, Wis., Minneapolis and St. Paul — cities that have drawn many young Dubuquers away from home. The campaign’s theme: “Dubuque: Your hometown. Your future.” According to USA TODAY, Dubuque and […]

Is That An Ad In Your Pocket, Or Are You Just Happy To See Me?

From Ad Age: While there are about 200 million cellphone users in the U.S., only around 4 million are video-equipped, and marketers have yet to strike out and do for mobile what BMW Films did for the online in 2001. Nevertheless, a survey by Airwide Solutions, a mobile software company, suggests that there’s a huge […]

First It Was Stadiums, Now It’s The Actual Team

The Austrian company that makes and markets Red Bull has purchased Major League Soccer’s Metro Stars. The New York Times provides some background on the deal. Red Bull, which has its North American headquarters in Santa Monica, Calif., bought the SV Wüstenrot Salzburg club last year and renamed it SV Red Bull Salzburg. After a […]

Can Microsoft Out Apple The Pod?

From USA TODAY: Microsoft showed off its ultra-compact computer Wednesday, which the software giant was scheduled to officially unveil Thursday at the CeBIT technology trade show in Hanover, Germany. The product, heretofore code-named Origami, has been christened the Ultramobile PC, Mika Krammer, a company spokesman told the Associated Press. Looking a bit like a handheld […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Penance For All Those “Army Of One” Ads

Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations […]