Email Battles For “Killer App” Heavyweight Title

Buzz Machine and Fresh Inc. are running stories on the rumored sale of DailyCandy, a free daily e-mail newsletter and website, that purports to be the “ultimate insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets and travel.” Bob Pittman, former chief operating officer of AOL Time Warner, bought […]

Bob Cargill Prepares To Clear High Bar

Creative director, copywriter and communications strategist, Bob Cargill, is seeking a new job. Perhaps, I ought to rephrase that. He’s seeking a new post that truly fits his vision. Wherever I land, I hope it’s a place that recognizes the need to leverage the effectiveness of traditional, time-tested marketing principles with the power of the […]

Aim Carefully

Guy Kawasaki’s post “How To Suck Up To A Blogger” offers some good advise to PR flacks. Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the […]

Guatemaya

According to this article in Ad Age, branding guru, Al Ries, wants Guatemala to change its name to Guatemaya. Guatemala is a country rich in heritage. It was the cultural center of the Mayas, the most advanced civilization in all of North and South America. Even today, 43 percent of Guatemala’s population of 14 million […]

Charting The Storyline

From The New York Times: To promote their upcoming season of “The Sopranos,” HBO, a division of Time Warner, and Deep Focus, an online marketing agency, have created an interactive map of New Jersey, using satellite maps from Google, and have highlighted important points of the most recent season’s storyline. The map has about 15 […]

Forget Marketing. Focus On Manufacturing Something Of Value.

Hugh’s buddy, The Head Lemur, really let one fly today. Marketeers always deny that what they do is harmful. They create the most convoluted and ‘plausable’ justifications for what they do. They will tell you that marketing is good for you. They will tell you that you can’t live without them and you are somehow […]

No Syrup In This Butterworth

“Blogging is the closest literary culture has come to instant obsolescence.” -Trevor Butterworth Mainstream journalist, Trevor Butterworth, delivered a thought provoking but ultimately dismissive article on blogs called “Time for the last post” for the weekend edition of Financial Times. In an ironic twist, FT set up a blog, where readers can chime in on […]

Get The Download On Iraq

Eva Barboni on the Swarthmore lawn While Rocketboom looks to fill its tank with an estimated $2 million in ad sales–a lot of money for a video podcast–a group of students at Swarthmore College outside Philadelphia are deeply immersed in another sort of podcasting venture. War News Radio is a news program on conditions in […]

Gen Y Has A Mind Of Its Own

From Christian Science Monitor: Offer to buy the world a Coke and you’ll probably find plenty of takers. But try to sell the iconic American drink, and you might meet with some ambivalence among youths these days, particularly abroad. That’s according to a recent study that compared big global brands it considered “teen relevant,” gathering […]

ConAgra Gets CGC

Dawn Anfuso, senior editor for iMedia Connection spoke to Kevin Doohan, director of web marketing for Omaha-based ConAgra Foods, a Fortune 100 company. iMedia: Consumer-generated content is scary for many brands because of their inability to control it. How do you view the topic? Have you had much experience dealing with it yet? Any advice […]