Popeyes Chicken & Biscuits is teaming up with Wrestle- mania for a promotion developed jointly by Pepsi-Cola and DiMeo & Co./Chicago, ad agency of record for Chicago-area Popeyes outlets. Starting Wednesday, Popeyes customers who purchase a combo meal will receive a package of World Wrestling Entertainment trading cards. [via Lewis Lazare] …
You’re The Gold In The Data Mine
I was made aware of Zoom Info the other day. It's "the search engine for discovering people, companies and relationships." According to their site, "ZoomInfo continually scans millions of corporate Web sites, press releases, electronic news services, SEC filings and other public online sources. From these Websites ZoomInfo automatically compiles a person's Web Summary, which focuses on their professional achievements …
Talk About An Explosive Post
In a case of extreme customer empowerment, Paul English really "started something" last fall when he published a directory of unlisted 1-800 customer service numbers on his blog. According to The New York Times, following more than one million visitors to his blog in January alone plus appearances on MSNBC, NPR and the BBC, "Mr. English has transformed his righteous indignation into a full-blown crusade." He started …
What, No Eggs Benedict?
Hilton Head Island, SC is a ritzy enclave with exacting planning standards. Overt signs of commerce are frowned upon. After all, the Yankees who troll its shores and explore its golf courses, toiled mightily to leave all that sordidness behind. Which brings us to Island Packet columnist, David Lauderdale, and his piece today on Cracker Barrel closing up shop locally (and the problems they faced 19 years ago in front …
Free Speech Not Free
Consumerist points to a maddening customer service story. Matthew Ghali created GoldenGateVW.com, to share his poor customer experience with Golden Gate Volkswagen, and its owner, Mathew Zaheri. In May 2003, my fiancee (now my wife) and I took her Jetta to Golden Gate Volkswagen for a few simple repairs. This experience at Golden Gate Volkswagen turned out to be unpleasant. While the car was at Golden Gate Volkswagen …
Look What eBay Spawned
Peer-to-peer is so much more than file swapping. It's people helping people is what it is. Prosper, America's first people-to-people lending marketplace, was created to make consumer lending more financially and socially rewarding for everyone. The way Prosper works is intuitive to people who have used eBay. Instead of listing and bidding on items, people list and bid on loans using Prosper's online auction …
Celebrating Two Steves
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." -Steve Jobs Thank You Steve …
Houston Tries To Muscle In On Minneapolis And The Rest
From Ad Age: Houston is the fourth-largest city in the U.S., with the Census Bureau pegging its population at slightly over 2 million. But it’s the 18th largest ad market, much to the dismay of local marketing executives. “We’ve taken a major hit,” Lou Congelio, president of Stan & Lou Advertising, told his local brethren at a Houston Advertising Federation luncheon last week. “McCann is gone. Ogilvy is gone. BBDO …
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