In A Sea Of Free Standing Inserts

Remember CD-ROM? According to The New York Times, The Dallas Morning News does. The paper will begin to distribute CD-ROM copies of Hollywood Previews magazine in certain Sunday issues. In the 1990’s, CD-ROM’s were seen as a viable new venue for media, but they never flourished. Hollywood Previews, produced by iMedia International, began appearing in […]

Izod’s Lacoste’s U.S. Sales Up Over 1000% In Last Five Years

Philippe Lacoste, grandson of Izod Lacoste founder René Lacoste, spoke to Business Week recently. What’s the story behind that alligator, logo? It was the nickname of my grandfather, René Lacoste, who was a tennis champion who won three French Opens, two Wimbledons, and two U.S. Open titles. In 1927 my grandfather made a bet with […]

You Know We Know You Know

Alex Bouldergusky talks to a guy with a camera at Future Marketing Summit in New York City last week. [via Random Culture] Share

At $1795 Per Person, One Needs A Sponsor

If I was a rainmaker, I’d go to Chicago next month and back slap at IEG’s 23rd annual Sponsorship Conference. It looks to be a client-side festival of some magnitude. Here’s one session, I’d attend. Spreading the Wealth: The Strategy Behind ConAgra’s Shift to Multi-brand Sponsorships Mike Hargrave, Vice President, Sponsorship and Event Marketing, ConAgra […]

Sharks Will Eat Your Lunch

Dallas-based, Moroch, created a new web site for McDonald’s. WWW.FILETOFISH.COM encourages visitors to play an interactive game to save their Filet-O-Fish Sandwich from swimming sharks. The top 50 player’s scores from around the country will be displayed ongoing while game “codes” to circumvent levels can be accessed by passing the link along to friends, taking […]

IPG Ponies Up

Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media. “Consumers are moving fluidly and dynamically through media and content today,” Koerner said in a statement. “Our challenge is to create brand experiences […]

Mergers And Acquisitions

Blog Media, Inc. has acquired The Blog Herad from Australian entrepreneur and blogger, Duncan Riley. Terms of the transaction were not disclosed. BlogMedia, Inc., headquartered in Minnesota, is a privately owned online publisher of a unique variety of content. Jack of all Blogs, ProBlogging, BloggerJobs and Major League Blog are some of their other properties. […]

McMahon’s Mania Helps Sell Chicken

Popeyes Chicken & Biscuits is teaming up with Wrestle- mania for a promotion developed jointly by Pepsi-Cola and DiMeo & Co./Chicago, ad agency of record for Chicago-area Popeyes outlets. Starting Wednesday, Popeyes customers who purchase a combo meal will receive a package of World Wrestling Entertainment trading cards. [via Lewis Lazare] Share

You’re The Gold In The Data Mine

I was made aware of Zoom Info the other day. It’s “the search engine for discovering people, companies and relationships.” According to their site, “ZoomInfo continually scans millions of corporate Web sites, press releases, electronic news services, SEC filings and other public online sources. From these Websites ZoomInfo automatically compiles a person’s Web Summary, which […]

Talk About An Explosive Post

In a case of extreme customer empowerment, Paul English really “started something” last fall when he published a directory of unlisted 1-800 customer service numbers on his blog. According to The New York Times, following more than one million visitors to his blog in January alone plus appearances on MSNBC, NPR and the BBC, “Mr. […]