A Bold Move Whose Time Has Come

Budweiser does not get everything right. They’ve run countless lowest-common-denominator commercials, of late. They’ve engaged Miller in a battle they have no business taking part in (only challenger brands stand to gain from such activities). But this latest piece of news from Media Daily News reveals that someone in St. Louis “gets it.” In a […]

Ponying Up To The Art House

USA TODAY: Critics must be thrilled that the splashiest Oscar nominations Tuesday went to high-minded yet low-budget and mostly R-rated films. But those who follow the money gave mixed reviews to the Academy of Motion Picture Arts and Sciences’ best-picture finalists: Brokeback Mountain; Capote; Crash; Good Night, and Good Luck; and Munich. The films, targeted […]

Drive Away From The Storm

USA TODAY: Car-rental giant Hertz has changed its contracts to make customers responsible for damage from acts of nature. It told its best customers last month that they’ll be responsible for auto damage from natural causes such as windstorms, hurricanes and tornadoes. In the past, it was the rental firm’s responsibility. Avis and Budget are […]

Show ‘Em The Money

USA TODAY: Blogs. 99-cent music downloads. Podcasts. Phoning home via the Internet. Online social networking. It’s the golden age of the Internet. But you wouldn’t know it if you’ve just been watching Internet stocks. Outside of Google and a few other choice names, it’s hard to find an Internet company that gets investors’ juices flowing […]

Yuck!

Lewis Lazare: In the increasingly suffocating world of corporate sponsorship, it’s been a dangerous and dirty little secret for sometime now: Just about anything can be had for a few lousy dollars. On Wednesday, that truism was reaffirmed in a heart-rending way in what may well be the most repellent sponsorship deal so far in […]

Yo Piers, Take A Chill

Piers Fawkes got his panties all up in a wad last night. Check this out: What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’ […]

Rushkoff On Roberts

Marc Babej asked Douglass Rushkoff about Saatchi & Saatchi CEO, Kevin Roberts, a.k.a. “Mr. Lovemarks.” Rushkoff interviewed Roberts for his PBS/Frontline documentary “The Persuaders,” so it was a question, he was prepared to handle. Kevin seems like a smart and sweet guy to me, for sure. I’ve got no problem with him. I just think […]

Some Newspapers Can’t See The Forest For The Trees

You’d think newspapers would jump for joy when Google picks up their content and links back their original article, thereby driving mass traffic to their sites. Yet, this Reuters article shows that’s not always the case. The Paris-based World Association of Newspapers, whose members include dozens of national newspaper trade bodies, said it is exploring […]

The End

Live Science: After 145 years, Western Union has quietly stopped sending telegrams. On the company’s web site, if you click on “Telegrams” in the left-side navigation bar, you’re taken to a page that ends a technological era with about as little fanfare as possible: “Effective January 27, 2006, Western Union will discontinue all Telegram and […]

How To Crack Consumers Up

Advertising for Peanuts brings our attention to yet another medium for advertising—eggs. EggFusion of Boulder, CO seeks to “promote freshness with every impression.” With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message […]