In The Conversational Marketplace PR Gains Momentum

The Economist: “News is what someone wants to suppress. Everything else is advertising,” said Reuven Frank, a former head of NBC news. So what sort of business is public relations (PR), which spends half its time huffing about bad news; and the rest puffing politicians, companies and celebrities? The answer is that, for business, PR […]

Database Theory: An Explanation

I believe what is not said is often just as important as what is said. Therefore, I leave a lot out of my writing. This post is meant to fill a few holes. Yesterday, Steve Hall made a public cry for me to write “original” material in this space. Like he does in his. I […]

Stop What You’re Doing. Do Something Else.

Chris Perry, Senior Vice President at Weber Shandwick is one of the PR heavyweights laying it down on Morph, “the Media Center conversation.” Are you listening to the market and adapting your communications to become part of the conversation? Or are you even looking in the right places to understand where your message may be […]

Integrated Marketing Grows Up

Can this guy sell, or what? Look at this spin on his agency’s ambidexterity. Adweek: Mike Musachio will run TracyLocke’s Wilton, Conn., and New York offices as president and chief creative officer, the agency said. With twin headquarters in Dallas and Wilton, Omnicom Group’s TracyLocke is an agency that offers equal emphasis on promotion as […]

Advertising As Visual Trash: A Northern Rockies Case Study

Bozeman Daily Chronicle: The Bozeman City Commission overturned an ordinance allowing private advertising on city-owned vehicles Monday night. In a 3-2 vote commissioners Kaaren Jacobson, Steve Kirchhoff and Jeff Rupp voted to overturn a previous ordinance allowing businesses to advertise on city-owned vehicles — specifically the city’s fleet of garbage trucks. City Manager, Chris Kukulski, […]

Matters Of Empire

The New York Times: An investigation by the WPP Group into its own operations in Italy is pitting its pugnacious chief executive, Sir Martin Sorrell, against an equally aggressive Italian businessman and casting light on a disorderly corner of Sir Martin’s normally tightly controlled empire. [EDITOR’S NOTE: That’s a great lead. I don’t want to […]

The Importance Of Intellectual Capital

Courtesy of Tom Asacker: Abraham Lincoln on chopping down a tree “If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe”. Instead, what do most marketers do? They take a whack at the tree, put down the axe, measure the cut, pick up the axe, whack […]

White Sox Put On Hold

Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team. Let’s keep this strange world of sponsorship straight, if we can. The world champs from Chicago’s south side play their home games at U.S. Cellular Field, […]