International Herald Tribune: Want to catch the new film starring John Malkovich and Naomi Campbell? You will have to log on to the Internet. And perhaps “film” isn’t quite the right word: The American actor and the British model star in a 10-minute video commissioned by Pirelli, the Italian tire maker, which plans to post [...]
WSJ To Humanize
January 30, 2006 By Leave a Comment
NYT: Move over, People magazine. The Wall Street Journal is invading your turf. Yes, the business newspaper in the gray flannel suit is emphasizing its human side. Starting today, The Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day’s newspaper. “People [...]
Holland Puts The New PR Machine To Work
January 30, 2006 By Leave a Comment
According to Bloggers In Amsterdam, The Netherlands Board of Tourism & Conventions is sending 26 bloggers to Amsterdam for five nights at the Lloyd Hotel or the Grand Hotel Krasnapolsky — both five star hotels near the center of the city. No blogging about the trip will be required. In exchange for the trip each [...]
Fashion Establishment Threatened By Model Who Builds Her Own Brand
January 30, 2006 By 1 Comment
Blogger and podcaster, Anina, who also happens to be a top fashion model based in Paris, has been told by Slides to drop the tech stuff or find another agency. they say that fashion and technology do not go together. they say,that i can not do both things and that i must choose to either [...]
Google’s Might Raises Suspicion Inside The Beltway
January 30, 2006 By Leave a Comment
PR exec, Steve Rubel, sees trouble ahead for Google. In chapter eight John Battelle’s incredible book, The Search, he astutely predicted that Google would increasingly fall under the watchful eye of the US government. As we saw earlier this month, John was right. The US government requested aggregate search data not only from Google, but [...]
Doris Roberts And Peter Boyle Spell Relief
January 30, 2006 By 2 Comments
USA TODAY: Alka-Seltzer marketers have been among advertising’s most prolific producers of jingles and catch phrases done in such infectious ways that they became pop culture staples of their times. For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach remedy: “I can’t believe I [...]
Commentary On Cluelessness
January 29, 2006 By Leave a Comment
Hugh MacLeod describes the gap in thinking between traditional marketers and the new breed busy “open sourcing” their operations. The Stormhoek boys were having a meeting with one of their largest customers, a UK supermarket chain. After a long presentation explaining what they were trying to do with the blogosphere, an exec at the supermarket [...]
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