In a recent post on Gaping Void, Hugh MacLeod returns some of the love Google showers on his projects. Back when I was new to this whole internet thing, I would check my stats at least once a day. Now I'm lucky if I check them once a week, tops. Stats don't really tell you that much. My new metric of choice is how well Me and Thomas' Savile Row business is doing on Google. Where are the next generation of $4000 suit …
Mass Marketing Online
AdAge reports that SBC/AT&T’s first marketing campaign includes one of the most comprehensive online ad blitzes ever. Amazingly, their goal is reach nearly half of all unique users. The media buy is structured so that about half of all Web visitors this month starting Jan. 9 will see ads for the newly merged AT&T. The company estimates its campaign will reach 137.8 million unique users, or about 46% of the expected …
Workin’ Lubars To The Bone
Ad Age named BBDO "Agency of the Year" for 2005, based on the addition of $1 billion in new billings and the agency's commitment to reorganization. You can read the long-winded rationale, or be satisfied with this gem from the article, care of Chief Creative Officer, David Lubars. “I can’t really say what I do all day, but I know I get home at 10:00 every night and I’m really tired.” …
TV Doesn’t Know It’s Dead
NYT: Even with increased competition from video games, the Internet, DVD's and portable devices, the average television viewing time has risen four minutes a day so far this season over the same period last season. The increase in viewing (from 4 hours and 35 minutes to 4 hours and 39 minutes), measured from Sept. 19 through Dec. 18, represents a 2 percent gain over the same time period in 2004, according to Nielsen …
Masters Of The Ad Universe Breathe Life Into Ailing Icon
One of the advantages Sun Times advertising columnist, Lewis Lazare, enjoys is the arrival of a steady stream of reels from agencies around the country. Such catering allows him to pop the latest spots into his machine, sit back and let the pontificating begin. In today's column, he lavishes praise on the new Coca-Cola spots from Wieden + Kennedy. For years, we sat in front of our television screen and winced …
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Gold Coast Retailer Unafraid To Wear Politics On Sleeve
NYT: The silvery mannequin in the window sports a sexy black sequined skirt with a butterfly tail and shear fringed halter top, her wrists weighted with $1,000 worth of Swarovski crystal bracelets. But above the matching scarf wrapped around her neck, where the head should be, sits a big red stop sign. n "Stop" as in "Stop Domestic Spying," the white block letters splayed across the plate-glass window. It seems a …
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Look, You Can Order In
photo by David King …