photo by David King …
I Know, Let’s Advertise Car Insurance On Transit Turnstyles
9rules Laying Groundwork For Blog Ad Network
ClickZ: Independent blog network 9rules has reorganized its member sites into vertical communities, paving the way for its upcoming blog ad network. The new organizational structure, dubbed 9rules Communities, sorts the more than 120 sites in its 7-month-old network into 30 categories, with more sites and categories being added daily, according to Paul Scrivens, president and CEO of 9rules Inc. "Our framework allows …
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On “Co-Shopping”
This story in the South Bend Tribune explores Victoria Secret's popularity among tweens. Lily Feingold and Brittany Garrison, both 11, barely glanced at the nearly nude mannequin in her red tasseled bra and high-cut panties at Victoria's Secret -- one of their favorite stores. "We don't use that," Brittany said, nodding toward the bra. Marketing experts call Lily and Brittany's yearnings "aspirational," and that …
Kos Goes Mainstream
Daily Kos: I've recently been on a crusade against the term "mainstream media" or MSM. The fact that it's a right-wing construct doesn't help. But the chief reason is that interactive media is now mainstream. In fact, there are tons of blogs and wikis and email lists that have larger readerships than most of the so-called "MSM". If Daily Kos was a newspaper, it would rank #5 in circulation (it would've been #3 last …
Respond Dammit
Spike Jones at Brains On Fire republished the latest response rate findings from the Direct Marketing Association: Here’s a breakdown of what they found out about average response rates for 2005: Direct Mail: 2.77% Dimensional Mail: 3.67% Postcards: 2.19% Catalogs: 3.67% E-mail: 2.48% Telephone: 8.55% Package Inserts: 1.74% Statement Stuffers: Less than 1% Coupons: 4.29% Banner/Rich Media Ads: 3.52% Search Engine …
Liberty, Equality, Fraternity: French Prefer Open Source
As reported by ZDNet UK, the French still dig independence. The French public sector has once again shown its love of open source with the news the gendarmerie — the French military police — is to switch to Firefox and Mozilla's email client Thunderbird. In an interview with the French magazine Linux Practique, the gendarmerie's head of IT, General Brachet, said his force will this year be using Firefox as its …
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European Stylings
Ben Popken unearthed a treasure trove of branded European posters from early- to mid-century. Somehow, I can't imagine much of the work we see today holding up this well, or transforming itself into something someone somewhere might call art. …
Blogs Shine On Sun
Micropersuasion: In an interview for Bacon's Navigator, Sally Falkow writes that Jonathan Schwartz, President and COO of Sun Microsystems said that blogging had played a major role in the revitalization of Sun's reputation. Sun has gone from the 99th to the 6th most popular server company, largely because it has embraced authenticity and transparency in its communication initiatives, according to the piece. “We've …
Up Up And Away
Ad Age: Nearly half of the chief marketing officers at Fortune 500 companies said they plan to increase their online advertising budgets by 30% this year. The growth in projected spending is a result of online being viewed as a preferable ad channel because it is accountable. “The average consumer spends about 30% of their media time online -- that’s why you’re seeing all that catch-up spending,” said Heath P. Terry, …