As reported here last week, Hadrian's Wall, Chicago bet Boone Oakley, Charlotte that the Bears would win yesterday's NFC playoff game. Sadly, the Panthers prevailed. Now, the home page of Hadrian's site says: Please forgive your fingers. You accidentally typed in "hwadvertising.com". What they really meant to type was "booneoakley.com". Because Boone Oakley is far superior to Hadrain's Wall. Really. We're not just …
What’s Wrong With This Picture?
Art Directors Club Italiano call for entries, 2005 One Show call for entries, 2006 Thanks to Horace Kidman--the creator of the original idea--for the tip. I could say stealing is beyond lame, especially when there's no need for it, but that's obvious. Anyway, I'm more interested in hearing what you have to say. …
Client Thanks Agency For Hard Work–In Adweek
Flipping through this week's Adweek, the following ad caught my eye. Exclusive Resorts took out a full-page ad to thank their agency, DDB Seattle, outlining just exactly what the agency did to help their business. Click on the image to read the ad in full. I can't say I've seen many ads quite like this. Sometimes advertisers will take out a special ad for, say, Leo Burnett's 50-year anniversary to congratulate them, …
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Starbucks Goes Hollywood
Associated Press: Starbucks Corp. is moving into the movie-promotion business, partnering with the film studio Lions Gate Entertainment Corp. to market the upcoming film "Akeelah and the Bee." The agreement marks the first film deal for Starbucks, which has been percolating into the entertainment industry by distributing music at many of its more than 10,000 coffee shops worldwide. Beginning in early April, …
Somebody’s Going To Make Some Money In ’06
Marketing Vox provides a handy summary of eMarketer's predictions for 2006. Check this space on 1/01/07 for results. (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009. (2) Retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase. (3) Broadband …
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Your Story Better Hold Up To Scrutiny
Adweek's Tim Nudd interviewed Seth Godin recently for Brandweek. I didn't realize Godin had predicted (in 1994) that the internet was a fad that wouldn't last. Very interesting. Anyway, Godin recently wrote a book called All Marketers Are Liars. In the Brandweek interview, he gives a topline synopsis. Q. Where's the line between white lies that marketers tell and the more insidious ones? A. What marketers really are, …
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Is Advertising Too Emotional?
Leslie Picot-Zane, who runs a brand consultancy called "The Center For Emotional Marketing," explores that question in this week's Brandweek. This is worth a read. Here's a snippet: One of the classic agency arguments against product information is that it renders the advertising dull and lifeless and gets in the way of the movie they want to make. But a recent Advertising Research Foundation study of beer ads shows …
Will Clydesdales And Talking Chimps Look Good On HDTV?
Today's USA Today notes that nearly half the ads on this year's Super Bowl will be filmed in high-definition. But even with all the HD hype, there are still obstacles. Depending on the filming and post-production techniques, the ads can cost up to 15% more to produce. And in HD, flaws are also supersharp. "In high-def, you see every detail: every wrinkle, every pimple and every blemish," Portela says. Makeup artists …
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