Pharmie Pharce

Brandweek: Eli Lilly and Co. agreed to plead guilty to a federal misdemeanor charge that it illegally promoted its Evista osteoporosis medication for the treatment of breast cancer and cardiovascular risk reduction. The company also agreed to a $36 million fine to settle the charge. The investigation into the effort began in July 2002. The […]

Time For Someone Else To Make The Donuts

From the AP: Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin’ Donuts commercials, has died at age 83. Ads featuring Fred, who uttered the trademark line “Time to make the doughnuts,” ran for 15 years until Vale retired in 1997. The same campaign for 15 years? Good lord. These […]

Russian Store Stinks

Toronto Star: A gas attack in a St. Petersburg home-supply store on one of the busiest shopping days of the year sickened scores of people yesterday in an incident that police called likely motivated by a commercial dispute or blackmail attempt. St. Petersburg police spokesman Vyacheslav Stepchenko said the gas appeared to be methyl mercaptan, […]

Good Google

USA TODAY: That many small businesses have grown tremendously thanks to Google’s pay-per-click advertising is well known. The low cost of entry and the fact that advertisers only have to pay if an ad is clicked has brought hundreds of thousands to the new medium, with amazing success stories. Less well-known is that many non-profits […]

The Latest Media Vehicle: School Buses

From USA Today: Advertisements have popped up on buses in Arizona and Massachusetts. New ones are set to appear in Michigan and Colorado. Dozens more districts from Florida to Pennsylvania may join them. “This will spread across the nation, because there’s so much money that will come into schools as a result of doing this,” […]

Adrants Leads The Way

Steve Hall of Adrants answered some questions today. If you asked me in March of 2002 when Adrants was launched as a side project to fill time during a period of between agency unemployment if it would ever become a self-sustaining business that pays all the family’s bills and would become, in March 2004, my […]

Refuge For The Officeless

Fast Company: There was a time when “working a hotel” meant fishnets and a miniskirt–now it’s a laptop and a cell. Hang out in a hotel lobby or bar, particularly a high-end one, and you’re sure to see more people than ever running their entire business operations from a table over in the corner. “With […]

Ownership Model Seriously Out-Of-Date

Marc Babej of Being Resonable recently asked Tom Asacker of A Clear Eye some pertinent questions. Here’s one: Q. You’re one of the few marketing writers who are every bit as passionate about retention marketing as they are to acquisition. Is retention marketing getting more respect now than it used to, and why? A. Thanks […]