Sam Adams May Change Name To Daniel Boone

from USA TODAY: The maker of Samuel Adams beer is planning a $7 million expansion of its Cincinnati brewery. Boston Brewing Co. said Thursday that the project will be completed by September and will allow the company to brew about two-thirds of its Samuel Adams beer in Cincinnati Share

Staples Not Clicking With Sinclair Broadcast Group

from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.’s ”The Point,” a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda. Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than […]

All Of A Sudden Carbs Are Sexy. Again.

from Lewis Lazare: We don’t know why, but 52 years ago someone apparently thought it necessary to prove that glamorous actress Marilyn Monroe would still look fab even if she were dressed only in something as homely as a potato sack. Now the Idaho Potato Commission is hoping to piggyback off that memorable pic with […]

Looking Forward: Trends for 2005

Time for a little “audience participation” segment while David is on the road (and perhaps to silence the naysayers who wonder what I actually do as ‘Publisher’ – see, I’m doin’ somethin’). Anyway, it seems the majority of our audience is involved in the ad industry in some aspect. The question to you; What do […]

What’s In Your Docket?

from LA Times: Minnesota Atty. Gen. Mike Hatch sued Capital One Financial Corp.’s bank unit Thursday over the ads for its “No Hassle” credit card, which promote a supposedly fixed annual interest rate of 4.99%. Customers who miss a payment deadline or exceed their credit limit can end up with annual interest rates of as […]

Dirt Devil Burning Up The Rug

CLEVELAND (AP) — The maker of the Dirt Devil is recalling about 20,000 Sweeper Vac battery-powered upright vacuums because they can overheat and start a fire. No injuries have been reported, Royal Appliance Mfg. Co. said Tuesday. The recalled vacuums were made in China and have “Dirt Devil” and “Sweeper Vac” printed on the front […]

Moms In Des Moines Told “Life Is Better On The Beach”

from Promo Magazine: Last year Kraft signed a marketing alliance with South Beach Diet creator Dr. Arthur Agatston and in October began putting “South Beach Diet Recommended” tags on several products, including Boca Burgers, Kraft Fat Free Singles cheese slices, some Oscar Mayer deli meats, Planters assorted nuts, and Light N’ Lively cottage cheese. Now, […]

PETA Has Its Way With The Ronald. Chickens Don’t Exactly Celebrate.

from CNN/Money: McDonald’s, the world’s number one fast-food restaurant and second-largest buyer of chicken, is studying whether to switch its chicken suppliers over to the least-cruel slaughter method, the animal rights group PETA said Tuesday. Controlled-atmosphere killing, or CAK, is a USDA-approved method of slaughter that is described by animal welfare experts as “the most […]

Ginger Leaves Jack For Sexy Mexican

Cuervo and Ginger is a joint marketing effort from Schweppes and Cuervo. The fashionable t-shirt above is available for free when you register. A good idea for the college student who hates doing laundry. But I believe the brands offer something more valuable here. The real offer is a memorable idea–one that can be easily […]

Voice Over IP Now Available Via Wireless Fidelity

from USA TODAY: Vonage, the No. 1 Internet phone company, will unveil plans Tuesday to offer subscribers a wireless Wi-Fi phone that can make calls over the Internet at homes or at public Wi-Fi hot spots. For Vonage subscribers, the phone could amount to a kind of limited-use cell phone that would cost nothing extra. […]