‘Tis the season to evaluate agency holiday cards. Adrants has not one but three such stories in the last day, alone. Here’s one that’s more creative than all the rest. Chicago agency, Hadrian’s Wall, sent out a card within a card. That is, they included a card from me to them inside my card. I […]
From Ad Age: Although Pfizer has not yet selected an agency for its $110 million Lipitor account, the pharmaceutical maker today introduced an unbranded campaign for high-cholesterol awareness. The push, from Omnicom Group’s Unit 7, New York, will feature spots that run on broadcast and cable TV using the tagline “My Heart Now.” The commercials […]
NYT: Users of Google’s search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies’ negotiations. As part […]
Lewis Lazare: After the ups and downs of the past couple of weeks, it looks as if the year will end on a decidedly upbeat note at Leo Burnett with Monday’s news that the city’s largest agency has won the $100-million-plus Washington Mutual advertising account. Burnett succeeds Seattle-based Sedgwick Rd., which had been Wa-Mu’s agency […]
Charlotte ad agency Boone/Oakley is looking for a creative team. Literally. From their website: Think you have what it takes to work here? Before you answer yes, check out the entire site, it has numerous clues about the personality of the agency, and the people who work here. If you are still interested and have […]
Denver Post: In the teeming jungle of the blogosphere, most participants range somewhere between drops of dew and army ants – little noticed, soon to disappear. Josh Spear lounges high on a branch, waving his spotted tail: a leopard. He’s the prince of particular, the satrap of selection, the chief of choosing, this 21-year-old occasional […]
The Spunker has unearthed the most grotesque media placement known to man. Yes, it worse than the guy who tattooed an ad on his forehead. Worse than small towns selling naming rights to corporations. Worse than desperate mothers doing the same with their offspring. These Dutch creatives have managed to attach airplane-style streamers to pigeons.
James Cherkoff finally got around to reading Kevin Kelly’s Wired article, “We Are The Web,” from last August, which is more than I can say. His main point is that there are so many tiny, technological developments occuring that it’s easy to overlook the resulting social upheaval. Obviously, Kelly puts it a thousand times more […]
AdAge.com published nearly 3,000 news stories and features on advertising, marketing and media topics in 2005. “MCDONALD’S PLANS TO REINVENT EMPLOYEE UNIFORMS” is the most viewed story of the year. But you can’t view it now, unless you agree to pay for it.