Steve Hall of Adrants answered some questions today. If you asked me in March of 2002 when Adrants was launched as a side project to fill time during a period of between agency unemployment if it would ever become a self-sustaining business that pays all the family's bills and would become, in March 2004, my full time job, I would have called you crazy. But, miraculously, that has become the case. Ten thousand people …
Refuge For The Officeless
Fast Company: There was a time when "working a hotel" meant fishnets and a miniskirt--now it's a laptop and a cell. Hang out in a hotel lobby or bar, particularly a high-end one, and you're sure to see more people than ever running their entire business operations from a table over in the corner. "With a city-center hotel, it's hard to say who's a hotel guest," says Mark Sergot, director of sales and marketing at the …
Ownership Model Seriously Out-Of-Date
Marc Babej of Being Resonable recently asked Tom Asacker of A Clear Eye some pertinent questions. Here's one: Q. You’re one of the few marketing writers who are every bit as passionate about retention marketing as they are to acquisition. Is retention marketing getting more respect now than it used to, and why? A. Thanks for the kind words Marc. And let me modify your use of terminology slightly. I don’t believe the …
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Jason’s Prognosis
Jason Calacanis, CEO of Weblogs, Inc. makes some interesting predictions for 2006. Read them all at his site, or read these two, cherry-picked for your pleasure. 13. The housing bubble will deflate/burst (it's much worse now than people are saying) and consumer confidence and spending will be moderately shaken. This will create a pullback in consumer advertising which will result in a cooling of the media/Web 2.0 …
Proof That Geekery Can Be Sexy
[via Kris Krug] p.s. CMS = Content Management System …
Hummer Bummer
If you own a Hummer, don't be surprised if people give you the finger while you're out and about. There's a web site with hundreds of photos of people doing just that. …
Authors Begin To Blog On Amazon
NYT: Shoppers looking to pick up Meg Wolitzer's latest novel, "The Position," on Amazon.com last week found the usual readers' comments and excerpts from reviews. They also found something unexpected: posts on the subject of literature from Ms. Wolitzer herself. The entries were part of a new program called Amazon Connect, begun late last month to enhance the connections between authors and their fans - and to sell …
Suspend Disbelief For The Holidays
Freelance Fred thinks Lexus is stretching a bit with its buy-your-honey-a-new-car spot. t’is the season to hallucinate I’ve read reports that the average American will spend under $700 this year for everyone on his or her Christmas list. And yet, the marketing people at Lexus seem to feel that some of us will go out and drop 40 thousand bucks on a Lexus for the significant other, and judging from the commercials, …
New Weapons In The Talent War
Steve Rubel of Cooper Katz, a NYC pr firm, sees a larger role for corporate blogs in 2006. In 2006 blogs will play a bigger role in how companies find and retain key talent. Smaller companies that might normally have a tough time positioning themselves as cutting edge places to work will use transparency to compete for top talent. At the same time, large company bloggers who establish a foothold as subject matter …
The Freedom To Offend
Chicago Defender: A billboard along the Dan Ryan Expressway touting radio shock jock Howard Stern's move to satellite radio next month has raised the ire of St. Sabina's leader, the Rev. Michael Pfleger. The billboard, located on 86th and Lafayette, features a Black fist with the headline: "Let Freedom Ring and Let it be Rung By a Stripper." The ad promotes Stern's radio show moving from broadcast stations to …