Chillin’ In The Ice Bar

Decent Marketing: We all know how a lot of corporate-themed events and experiences turn out fairly cheesy and silly. So I was a little skeptical when I read about the Absolut Ice Bar in London in the November 28 issue of Fortune magazine. “Since it opened Oct. 1, London’s Absolut Ice Bar has been drawing […]

Pastors Encouraged To Send Parishioners To The Box Office

Philadelphia Inquirer: Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon. Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it’s offering a free […]

One Menu Several Chefs

Lewis Lazare considers the changes underway at Euro RSCG Chicago. According to several sources familiar with developments, Euro RSCG has decided, in essence, to fold what had been a strictly delineated consumer ad unit into a new entity that blends the digital, direct, data and advertising units at the shop into a more seamless shop […]

Send Your Five Spot To Kalamazoo

Dean Gemmell has seen enough fancy schmancy self-congratualtion fests. He and his cohorts at Black Lab Five in lovely south central Michigan have whipped up their own damn award show, and it’s decidedly Pabst Blue Ribbon. Or should I say, Iron City? I’ve grown so weary of all the crap award shows. And embarrassed because […]

Making Ralph Nader Proud

Nick Denton’s got a new blog. One with some pretty lofty ambitions. Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service. Each week The Consumerist will guide you through the delinquencies […]

Because They Can

[via Idle Type]

Is Calling It “Coke Blak” Supposed To Make It Seem Kewl?

From Reuters: Coca-Cola Co. the world’s No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006. A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains […]

Starbucks Defies Laws Of Physics To Sell More Coffee

AdPulpian, Thomas Hawk, point us to this experiential marketing stunt by Starbucks in San Francisco. “Today as I was crossing the Embarcadero I noticed that this gentleman had left his coffee on the roof of his car. Midway through the cross walk I turned and pointed at him and he just waved at me. I […]