Internet News is running an article about the greening of HP. The piece draws attention to HP’s efforts to recycle approximately 140 million pounds of hardware and HP print cartridges globally, an increase of over 17 percent from the prior year. It also highlights the difficulty HP has historically had in claiming PR wins around […]
NYT: Among the 33 top agencies, as ranked by the trade publication Adweek, only 4 have flagship offices with female creative directors. Ogilvy & Mather and Young & Rubicam – both owned by WPP – have women as chief executives. Linda Kaplan Thaler “Thirty years ago we were nowhere,” said Carol Evans, the chief executive […]
Brandweek is reporting on Johnson & Johnson’s request that major media outlets compete to deliver creative concepts. In a move that has consequences for its ad agencies, media sales execs, and individual brand managers, Johnson & Johnson has commissioned an image campaign by staging a creative jump ball among at least three media conglomerates. Creative […]
Reuters: Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. The Match lawsuit was filed earlier this month in U.S. District Court in Los Angeles by plaintiff Matthew Evans, who contends he went out with a woman he met through the […]
NYT: Beginning in 2006, TiVo owners will be able to watch recorded television shows on Apple’s video iPods and on Sony’s handheld PSP game machine. The announcement builds on TiVo’s release in February of an update to its video recorders that allows its users to transfer programs to personal computers and DVD’s, as well as […]
The New York Times serves up this big scoop today. Actually, the NYT story summarizes a new report from Salz Consulting in New York. “This has not been a great year,” said Nancy L. Salz, president of Nancy L. Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986. […]
I always have Yahoo as the home page on my browser, so I couldn’t help notice this little juxtoposition: There are any number of reasons for GM’s new job cuts, but creating the types of cars that rely on price-based promotions to sell can’t be helping much.