Pajama Wearers’ Wages

Louise Story, writing in

Smells Like Teen Profit

PR Newswire: Martina Butler may soon be the envy of her peers. This cutting-edge 15 year-old has secured corporate sponsorship of a weekly podcast where she discusses her favorite music and interviews celebrities. In the first partnership of its kind, MobileCast Media, Inc., a planning, production and mobile media buying organization, has arranged for Nature’s […]

Agencies In Strange Places: Eleventh In A Series

KC Business Journal: Lawrence advertising agency Callahan Creek has acquired Kansas City-based CHRW Advertising Inc., the two agencies confirmed Monday. Financial terms were not disclosed. Through the agreement, CHRW principals Steve Ward and Jeremy Ragonese and three other staffers will begin working at Callahan Creek’s Lawrence office by the end of the month. Another CHRW […]

Talk To A Human

American consumers spend 42 minutes, on average, talking to machines and pushing buttons to nowheresville on customer service calls. Actually, I just made that up. In all likelihood, the number is much higher. Now, thanks to the kindness of one netizen, Paul English, you can get right through to that call center on the outskirts […]

Blogvertising Gets Big Time MSM Write Up

The above drawing by Hugh MacLeod jumped out at me this morning when I logged on to The New York Times. It’s part of Buget’s blogvertising campaign. Bloggers sure are moving up in the world. A couple weeks ago Steve Hall of Adrants gets mentioned in the Wall Street Journal. Now, Hugh (who is not […]

IRCs Soar In Value On Printer’s Error

Chicago Sun Times: Harrah’s Joliet Casino and Hotel started making good on thousands of misprinted cash coupons Saturday after the Illinois Gaming Board ordered the company to honor its botched promotion. The casino said a mailing error by a third-party vendor resulted in approximately 11,000 coupons being sent out earlier this week. The coupons were […]

Crusades Come To Community Radio

According to this New York Times report, Christian broadcasting groups are threatening high school and college radio stations with petitions to the Federal Communications Commission asking that they be denied their renewal licensing. “I thought, ‘Is this fiction?’ ” Steve George, faculty advisor to WRFT in Indianapolis recalled. “Who could do this?” He has since […]

For Bad Timing, Well, This Story Is A Real Turkey

You know, the other day I wrote about the news of GM layoffs unfortunately coinciding with their Red Tag Sale. But this is worse timing for a brand. From the AP wire: Ruth M. Siems, a home economist who helped create Stove Top stuffing, a Thanksgiving favorite that will be on dinner tables across the […]

Sharapova Of The Links

Cybergolf: Since exploding onto the national golf scene three years ago, Natalie Gulbis has captured the attention of both avid and casual golf fans alike. This month, Gulbis will begin giving Golf Channel viewers a rare look at her day-to-day life both on and off the course. The cable network’s cameras will capture Gulbis live […]

Craig To Branch Out Beyond Classifieds

Guardian Unlimited: Craig Newmark has already revolutionised classified advertising in the US with his hugely successful website, craigslist.comorg. Now he is planning to shake up journalism, which he says has “lost the trust” of the public. The founder of the free classifieds site – the seventh most popular website in the US in terms of […]