Structural Branding

Business 2.0: When companies like Apple, JetBlue, and Toyota want to build structures that articulate who they are, they turn to Gensler, an architecture and design firm with 28 offices, 2,000 employees, and 2004 revenues of $264 million. Using architecture to express identity doesn’t necessarily mean bombarding visitors with “experiential” gimmicks like those in a […]

Singing Pawns Used To Forward Hateful Agenda

ABC News: Thirteen-year-old twins Lamb and Lynx Gaede have one album out, another on the way, a music video, and lots of fans. They may remind you another famous pair of singers, the Olsen Twins, and the girls say they like that. But unlike the Olsens, who built a media empire on their fun-loving, squeaky-clean […]

Willie Whiskey

Inspired by Willie Nelson’s 1978 hit song of the same name, Old Whiskey River is an 86 proof, small batch bourbon. According to the brand’s site, the bourbon is handcrafted by seventh and eigth generation master distillers in Bardstown, which is located serendipitously, in Nelson County, Kentucky. Willie has truly made his mark on the […]

Podfluence

Playlist: Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware. iPod users are twice as likely to have authored a weblog than consumers who don’t have […]

Adfreak And Adrants Take A Bow

We opted to pass on the big advertising story du jour, wherein Apple copies an old Lugz ad. Hey, we can’t cover every single story. Anyway, Adfreak and Adrants were obviously wiser in their editorial decision making, as they’re choice to cover the story is now a story in and of itself, in The Gray […]

Nancy Vonk Speaks On Canada Morning TV

Nancy Vonk appeared on a show today called Canada AM. See the video and the related story here. Vonk says she never expected French to step down. “When I wrote that piece, I absolutely didn’t have an agenda to push him out of his job at all. Frankly, I’m glad I didn’t know as I […]

Topical Humor Causes Major League Consternation

USA Today: The latest “Got Milk?” commercial hit a little too close to home for Major League Baseball. Poking fun at the league’s steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game “after testing positive for a performance-enhancing substance.” In the next scene, a […]

“We Goin’ To Sizzler, We Goin’ To Sizzler…”

The Los Angeles Times reports today on Sizzler’s attempts to make a comeback in the minds of consumers. Every change has been focus-grouped to within an inch of its life. And scarcely for nought: When the company brightened the color scheme and decor of a prototype restaurant outside Sacramento, visitors remarked on the sudden improvement […]