Inspired by Willie Nelson’s 1978 hit song of the same name, Old Whiskey River is an 86 proof, small batch bourbon. According to the brand’s site, the bourbon is handcrafted by seventh and eigth generation master distillers in Bardstown, which is located serendipitously, in Nelson County, Kentucky. Willie has truly made his mark on the […]
Playlist: Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware. iPod users are twice as likely to have authored a weblog than consumers who don’t have […]
We opted to pass on the big advertising story du jour, wherein Apple copies an old Lugz ad. Hey, we can’t cover every single story. Anyway, Adfreak and Adrants were obviously wiser in their editorial decision making, as they’re choice to cover the story is now a story in and of itself, in The Gray […]
USA Today: The latest “Got Milk?” commercial hit a little too close to home for Major League Baseball. Poking fun at the league’s steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game “after testing positive for a performance-enhancing substance.” In the next scene, a […]
The Los Angeles Times reports today on Sizzler’s attempts to make a comeback in the minds of consumers. Every change has been focus-grouped to within an inch of its life. And scarcely for nought: When the company brightened the color scheme and decor of a prototype restaurant outside Sacramento, visitors remarked on the sudden improvement […]
Equal parts vanity project and career suicide, Words & Pictures is a new webcomic produced by a creative team eager to bite the hand that feeds them. New strips are published every Monday, with the latest weighing in on the Neil French scandal.
Two interesting stories about blogging & business pop up today. Read ‘em back to back and then make up your mind. In Ad Age: “What Blogs Cost American Business” About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the […]
I wrote this iota on October 4th. Because blogs are structured in reverse chronological order, they lend themselves to tracking a campaign through time. Imagine a promotional tour that stops in 16 cities over a 16-week stretch, where contestants show up and participate with the brand in some fashion. A blog can be used to […]