Soup Songs

The New York Times: To reintroduce a struggling brand, the Campbell Soup Company is giving consumers a song and dance – literally. A campaign that began this week for the Campbell’s Select line of higher-priced soups features the actor John Lithgow singing and dancing in commercials that offer humorous tributes to the brand. The campaign, […]

“Fills You With Volcanicity” Takes On Whole New Meaning

From a public relations perspective, a blog can be a great tool to help manage a brand crisis. Too bad Volvic doesn’t have one in place. Yahoo News: French food and drink group Danone said it was investigating a report in Britain that a potentially harmful chemical had been detected in bottles of Volvic, one […]

A Major Draft

According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft’s global presence to 40 offices in 26 countries. In other Lazarian news… Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The […]

Consulting Is Cool

Josh Spear dot com: Over the past year, I ‘ve been overwhelmed by emails and calls asking for my opinion on brands, products, design, etc. Several large companies, that will remain nameless (for now), have sought me out for my thoughts on how to beef up both their image, and their product line. As a […]

Presidential Seal No Laughing Matter

The New York Times: You might have thought that the White House had enough on its plate late last month, what with its search for a new Supreme Court nominee, the continuing war in Iraq and the C.I.A. leak investigation. But it found time to add another item to its agenda – stopping The Onion, […]

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Capitalizing on the Neil French Debacle

Courtesy of the tip line (thanks George), it didn’t take long for someone to capitalize on the Neil French Debacle. Hart + Larsson, an upstart studio in NYC found by two “deviant creatives, or creative deviants, whichever you prefer,” offers a humurous play on a help wanted ad. (note to Hart + Larsson: make your text […]

Got Dairy Farmer?

We Make Money Not Art: Farmers have teamed up with scientists to create a farm where the cows choose when they want to be milked using automated booths. The farmer can even go on holiday and allow the animals to look after themselves. “The cows set their own agenda,” said Neil Rowe, manager of Manor […]

Structural Branding

Business 2.0: When companies like Apple, JetBlue, and Toyota want to build structures that articulate who they are, they turn to Gensler, an architecture and design firm with 28 offices, 2,000 employees, and 2004 revenues of $264 million. Using architecture to express identity doesn’t necessarily mean bombarding visitors with “experiential” gimmicks like those in a […]

Singing Pawns Used To Forward Hateful Agenda

ABC News: Thirteen-year-old twins Lamb and Lynx Gaede have one album out, another on the way, a music video, and lots of fans. They may remind you another famous pair of singers, the Olsen Twins, and the girls say they like that. But unlike the Olsens, who built a media empire on their fun-loving, squeaky-clean […]