‘Gonia Gets It

Butler Shine shows its respect for Patagonia’s “Let My People Go Surfing” management style. Patagonia needs to be a case study for all future business leaders, because not only does it make environmental responsibility front and center, it has also built a culture that empowers the individual. It motivates them through the passion of the […]

Flickr Is On Target Again

c|net: Yahoo has teamed up with Target to offer image printing to members of its online photo-sharing service, Flickr. The new printing service, which Yahoo launched on Wednesday, will allow Flickr users in the United States to order prints online and pick them up at Target stores nationwide or have them home-delivered. The company notified […]

Kahlua TV

Promo Magazine: Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur through a new TV show, Bring Home the Exotic. The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic locations around the world, where they explore the new terrain […]

Starbucks Eyes Slice Of Cream Liqueur Category

MSNBC: Starbucks Corp. and Fortune Brands Inc.’s Jim Beam distilled spirits unit are bringing out a second product in their jointly developed line of liqueurs, the companies said Wednesday. The new drink, which is called Starbucks Cream Liqueur, will be sold in 35 markets in the United States, starting this fall. It will be rolled […]

Men Are Extreme (What Can We Say?)

Danny G’s post on Mr. French and his antiquated views is the entry that keeps on giving. Today, “Gay Like A Fox” chimed in with this: I suspect the dearth of top-level women creatives is rooted in nature. Looking beyond the realm of advertising we see that, historically, very, very few of the top contenders […]

Marlboro Man Still Riding High

Business Week is running a fascinating look at how resilient America’s leading tobacco marketer is in the face of 1998′s Master Settlement Agreement–a landmark piece of legislation designed to significantly curtail big tobacco’s reach. There may be a cloud of condemnation hanging over cigarettes, but the companies nonetheless have plenty to celebrate. Long the U.S. […]

The French Evolution

Neil’s been tarred and feathered aplenty, so in my new column in Talent Zoo I’ve decided to focus on a larger issue: why there’s so much hero-worshipping in the ad industry. Frankly, Neil French isn’t the problem. The problem lies with the starstruck suckers who treat his every utterance like it was the word of […]

Sir Martin’s Fat Wallet Loses Tons Of Weight

Adfreak picked up on a London Times piece detailing Sir Martin Sorrell’s divorce. Sorrell is chairman of WPP, the world’s second largest ad agency holding company. Court papers reveal that the advertising magnate must hand over a £23.4 million lump-sum plus their £3.2 million Georgian townhouse. Also among Lady Sorrell’s spoils are two underground parking […]

Ad Peeps Have Aesthetic Responsibilities

Sedgwick Road says they do pro-bono work for Seattle Art Museum, “because we believe in making advertising that’s not just effective but aesthetic. The campaign for the Frida Kahlo, Diego Rivera, and Mexican Modernism exhibit generated attendance 59% over goal and revenue 69% over goal.” Share

Is Creativity Just Another Commodity?

Marc Babej, president of Reason inc., is tired of all the creative window dressing. He skewers Wieden, Crispin, FCB and Publicis for blathering on about “creativity”. He also brings to light this classic Ogilvyism: “If you spend your advertising budget entertaining the consumer, you’re a bloody fool. Housewives don’t buy a new detergent because the […]