The New York Times: You could argue that reading a newspaper online is much like reading one offline, but one thing is unmistakably missing from the Web: when you log on, an advertising circular does not fall into your lap. Until now, that is. Gannett, one of the nation’s biggest newspaper publishers, said it would [...]
The New York Times: Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the two software engineers sniffed in an academic paper that “advertising-funded search engines will inherently be biased toward the advertisers and away from the needs of [...]
Orange Yeti asks some tough, and oh so pertinent, questions. Why do clients love to pretend they can write? Time and time again we stress the importance of good copy. And almost always we get an, “I can handle that,” or a “No problem!” There is a problem though. Most people have poor writing skills. [...]
USA Today: Hershey wants to stop a California company from using the name Milkdudz for a line of clothing designed for breast-feeding mothers. Hershey, which makes Milk Duds candy, said in a complaint to the U.S. Patent and Trademark Office that the nursing wear company’s proposed brand name is confusingly similar to that of the [...]
B of A is running a truly unique (if not brilliant) promotion, which benefits customers as much as it will benefit the bank. Every time you buy something with a Bank of America Visa® debit card, we’ll round up your purchase to the nearest dollar amount and transfer the difference from your checking to your [...]
Boston Globe: McDonald’s is giving a jolt to the New England coffee market. Starting next week, the fast-food chain will replace its brew in all 600 New England stores with Newman’s Own Organics Blend produced by Green Mountain Coffee Roasters Inc. in Waterbury, Vt. It’s the only place in the country where McDonald’s is making [...]
What are creative wunderkids, Gale Venosdel and Chris Rock, doing in Springfield, MO? Zagging, when others have zigged, that’s what. Other entries in this series: Memphis, Greenville, Lincoln, Bozeman, Coeur d’Alene, Burlington, Omaha, Venice Beach and Bend.
USA Today: The hottest potential endorser coming out of the 2005 World Series is not a pitcher, catcher or center fielder. It’s manager Ozzie Guillen of the victorious Chicago White Sox. Managers and coaches almost never outshine players on Madison Avenue. But sports marketing executives are jumping on the bandwagon of Guillen, the rollicking, 41-year [...]