Adweek: Creature in Seattle is Burgerville-izing Shakespeare for the Vancouver, Wash.-based restaurant chain. This past weekend and next, the independent agency is producing "Shakes in the Park," an outdoor theater series in Portland, Ore., in which Burgerville's signature huckleberry milkshake will serve as protagonist (and complimentary snack) in 20-minute adaptations of As You Like It and other classics. "It's the …
Hall Embraces Book While Rebuking Reactionary Flailings
Steve Hall likes Phil Dusenberry's new book. The best thing about Dusenberry's book as that it acknowledges the basic elements of advertising which have been in place and, for the most part, have worked since advertising was invented. While some will surely take issue with this assessment, reading Dusenberry's book makes one wonder why we're all so worked up about weblogs, conversational marketing, consumer generated …
Continue Reading about Hall Embraces Book While Rebuking Reactionary Flailings →
Introducing Pepperoni Coke
Thanks to Adverblog for sharing this visually dominant ad from Biedermann/McCann-Erickson (Paraguay). After all, what's pizza without Coke? …
Brand Evangelists Deploy Wiki
Podcatsing and blogs are getting all the love right now, but let's nto overlook Wiki as a premium vehicle for discussing brands. nanoSpot, a new Wiki creating community around Apple's new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there's no reason a brand could not create, promote and learn from this type of web space. …
Great Work Can Save Your Ass
Adweek is running an article revealing just how many agency folk reached out to help Trumpet, a New Orleans agency displaced by Katrina. About half of Trumpet Advertising's staff is operating from space in the Blattner Brunner/SRC offices in Atlanta. Trumpet also received offers of assistance from other agencies. Young & Laramore in Indianapolis offered space; Beber Silverstein in Miami offered financial support; and …
Get Tested
If you're feeling extra generous this Friday, why not take five minutes to fill out this University of Zurich graduate student's Corporate Blogging Survey. …
Making Tom Paine Proud
Wired: Some view blogs as being as powerful as the introduction of the printing press, ushering in a new age of citizen journalism. Others view blogging as a fad. What's your take on it? Huffington: Simply put, blogs are the greatest breakthrough in popular journalism since Tom Paine broke onto the scene. I've been a fan -- and an advocate -- of the fast-moving blogstream ever since bloggers took the Trent Lott/Strom …
Juicy Fruit “Blog” Lacks Flavor
Juicy Fruit, like several brands before it, is taking a beating in the bloatosphere for their psuedo blog. Random Culture explains the importance of terminology in a case like this. "This is why we talk about not every business needing a blog because if done improperly you will get some major backlash like the Juicy Fruit folks are receiving right now. What makes this silly is that if they replaced the world "blog" …