Why Burn Bras When You Care Wear Them To A Fire?

The Times is running a piece on Maidenform’s new ad campaign, but what intrigues me is their old campaign. “Hold it, I know…our Maidenform lady is really a firewoman.” The New York Times: Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from […]

Blogs And Such Not Ready For Prime Time

The article below is a good read–it’s both funny and provocative. Reuters: Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about. A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular […]

Betsey Cleans Up

American Copywriter points out that fashion designer, Betsey Johnson, is bringing her Fall Fashion Week designs to O-Cel-O™ brand scrub sponges.

Money Chases Consumer Migration

Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York. For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase […]

Durham Rockers Repeat As Champs

Adfreak reports Pants, the house band from McKinney + Silver won the Fluid Battle of Ad Bands III last night in NYC. “There’s no winning and losing in rock,” Alex Bogusky told us moments before the Crispin Porter + Bogusky band, Ironic Trucker Hat, took the stage at the Supper Club last night. And when […]

Budgetary Considerations

Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost’s Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with […]

Tom Dick & Harry’s Moose Call

Philadelphia Daily News: Seen those posters for Moosehead around town? They’ve been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You’re witnessing the start of a quirky marketing campaign to revive one of Canada’s classic but forgotten lagers. […]

Spoiled Teens Deploy Arsenal Of Brand-Specific Nags

Cincinnati Enquirer: American teenagers spend more than $150 billion a year – more than the gross domestic product of Finland, Ireland or Chile. These eager young consumers are the darlings of marketers, who pump more than $15 billion into getting them to buy everything from Louis Vuitton purses – de riguer for back-to-school this fall […]