Wear It Proud

Idle Type points to this guy who made his prom tux out of Coke cans.

Ruthless Move

According to the San Francisco Chronicle, Ruth’s Chris is permanently relocating its headquarters from New Orleans—the city where it got its start—to Orlando, Florida. On Aug. 31, not long after the levees burst in New Orleans, the top executives of Ruth’s Chris Steakhouse gathered in the lobby of the Orlando Embassy Suites for an hourlong, […]

All You Need Is Love (Of Money)

Given that Sir Paul has lent his name and music to Fidelity Investments and Bob Dylan is hawking lingerie, I suppose it should come as no surprise that one needs a working American Express card to buy tickets for the upcoming Cream shows in Madison Square Garden this October. Market Wire: American Express has a […]

Sears CEO Goes From Hedge Fund Manager To Marketing Guy

This from Ad Age: Sears Holdings Corp. Chairman Eddie Lampert has demoted Sears CEO Alan Lacy, replacing him with former Kmart CEO Aylwin Lewis, while expanding his own role in day-to-day merchandising and marketing duties. Analysts and industry watchers lambasted Mr. Lampert’s move to take a more active role in merging marketing at Sears and […]

The Other Guerilla Marketing

A store owner in New Orleans gets the word out.

Bic’s Well Never Runs Dry

Guardian Unlimited: Bic, the company that has made a fortune out of things to be thrown away, has sold its 100 billionth disposable ballpoint – selling an average of 57 pens every second since it was launched in 1950. According to the company, that is enough pens to stretch 40 times the distance from the […]

Shooting For The Moon

New York Times: Miller High Life, which since 1997 has been sold with a series of humorous commercials centered on a sardonic, sometimes crotchety advertising character who views the world from a distinctly male perspective. Beginning next week, the “High Life Man” campaign will give way to spots featuring a female figuratively and literally out […]

Eighteen Plus Six

Lewis Lazare: Oak Brook-based Ace Hardware has renewed its contract with former football coach and television color analyst John Madden for an additional six years. The 18-year association between Madden and the nation’s largest hardware cooperative is the second-longest spokesperson relationship existing today, just behind Michael Jordan and Nike.