Promo Magazine: Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand’s image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. Conductor, a Los Angeles, CA-based agency, will serve as the NHL’s lead marketing communications and integration agency to […]
Here’s some of that “dramatize the product benefit stuff” I like to talk about. This ad for Nivea self-tanning spray, care of TBWA\ Brussels does that, but in this case, one might be inclined to ask why. Thanks to Frederik Samuel for the pointer.
From the land of Birkenstocks, comes Bionade—the world’s first purely organic non-alcoholic refreshment drink. Hey, Heiko Hebig likes it.
Apple/Cingular/Motorola just announced the new iTunes enabled phone and Cingular has their TV spots posted. Available Here And as a side note to any Apple/Cingular/Motorola folks who may be regular readers, David and I would be open to an ad space trade-out for a couple o’phones 🙂
Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced the availability of PANTONE UNIVERSE Stationery, a collection of stationery and office supplies. This extends the PANTONE UNIVERSE brand of colorful, design-driven consumer products. “Hundreds of thousands of design professionals rely on Pantone for color standards […]
For 79 more wickedly insightful marketing ‘toons from this artist, visit Tom Fishburne’s
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From Adweek: Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada. Havas’ Arnold here had previously handled the business for the past 10 years. Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales […]