Little Known Twinkie Facts

The Jackson Citizen Patriot: It is maligned, it is copied, but most importantly, it is loved by millions of Americans. The Twinkie is celebrating its 75th birthday this year. Yet, this simple yellow sponge cake filled with vanilla cream has managed to generate interest and even a bit of controversy over the years. Meanwhile, a […]

McD’s Not Lovin’ This Media Placement

Steve Hall at Adrants brings us this awesome out-of-home juxtaposition.

Yahoo Improves Its Mail Product Considerably

CNET: Yahoo unveiled on Wednesday a limited public beta of its new Yahoo Mail service, featuring a new interface more like that of a desktop e-mail application and faster response time. As first reported in June, the new Yahoo Mail beta will feature e-mail caching; message preview; drag-and-drop filing; the capability of quickly searching e-mail […]

Birkenstocks Beware

Adweek: Independent TDA Advertising & Design said it has launched a $1.3 million print campaign for Crocs casual footwear tagged “Ugly can be beautiful.” For the shoemaker’s first consumer advertising, Boulder, Colo.-based TDA crafted three full-page executions playfully “acknowledging Crocs strengths and weaknesses at the same time,” said shop creative director and copywriter Jonathan Schoenberg. […]

Sun Times Critic Gets Beery-Eyed Over The Lost Art Of Copywriting

Lewis Lazare: It’s almost enough to make a grown man weep for joy. We’re talking about the debut this week of a dramatically different ad campaign from trendsetting shop Wieden + Kennedy in Portland, Ore., for Miller High Life, known for many years as the champagne of bottled beers. Miller High Life’s gloriously literate “Girl […]

Gillette Takes A Marketing Cue From “The Onion”

Oh, delicious irony. Here’s an article from BusinessWeek about Gillette’s new Fusion razor, which features 5 blades. And here’s an “op-ed” piece from The Onion, written last year, titled…well, you just have to read it. Life imitates satire.

Stuck On Stupid

So it turns out Brownie wasn’t doing “a heck of a job” after all. Simply put, the news coverage of Hurricane Katrina showed us that if PR or advertising initiatives don’t take reality into account, they won’t work. When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a […]

No New Ideas

Frederik Samuel kindly points out that Quark’s new logo is already in market, but sadly it belongs to another entity. Oops.