At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers. Beer Drinkers Against the Mistreatment of Beer Mission Statement Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree [...]
I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA’s process over at Jack Cheng’s place.
Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here’s a fraction of what was said. Q. You say Anomaly is not an ad agency – surely that’s what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi [...]
According to New York Times, brokerage house, Charles Schwab, has introduced a new ad campaign from Euro RSCG Worldwide in New York, the Havas agency that was awarded the company’s brand and retail advertising account in December. The campaign is directed at current and potential Schwab customers in a way meant to echo the informal [...]
Wired: What do high-definition video of seafloor volcanoes and avant-garde Japanese digital cinema have in common? They’re both examples of the kinds of bandwidth-intensive information that can be streamed live from remote locations, over ultra-fast optical networks. And both were demonstrated this week at iGrid 2005. The week-long computing conference, which showcases research in high-performance, [...]
Ad Age: Demonstrating against the practice of product placement in TV programs, a group of protestors armed with Writers Guild of America West literature disrupted the Madison & Vine session of Advertising Week at New York University’s Skirball Center in Greenwich Village this morning. Owned by Advertising Age, Madison & Vine is a program of [...]
MediaPost: Despite their relatively low reach compared to mass media outlets, blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran [...]
The New York Times: Marketers spend a lot of time figuring out what teenagers want. Teenagers are their most desirable and fickle demographic, the arbiters of cool who set trends, influence brand health and part with their discretionary income most freely. So as part of Advertising Week 2005, interactive advertising agencies tried to answer the [...]