Coors Launches Onionesque Site

At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers. Beer Drinkers Against the Mistreatment of Beer Mission Statement Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree […]

Making Simple Complex

I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA’s process over at Jack Cheng’s place. Share

Anomaly’s Time Is Free But Their Ideas Are Not

Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here’s a fraction of what was said. Q. You say Anomaly is not an ad agency – surely that’s what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi […]

Schwab Chucks Charles For Chuck

According to New York Times, brokerage house, Charles Schwab, has introduced a new ad campaign from Euro RSCG Worldwide in New York, the Havas agency that was awarded the company’s brand and retail advertising account in December. The campaign is directed at current and potential Schwab customers in a way meant to echo the informal […]

Coming To A Screen Near You: High-Def Digital Cinema

Wired: What do high-definition video of seafloor volcanoes and avant-garde Japanese digital cinema have in common? They’re both examples of the kinds of bandwidth-intensive information that can be streamed live from remote locations, over ultra-fast optical networks. And both were demonstrated this week at iGrid 2005. The week-long computing conference, which showcases research in high-performance, […]

Writers Act Up

Ad Age: Demonstrating against the practice of product placement in TV programs, a group of protestors armed with Writers Guild of America West literature disrupted the Madison & Vine session of Advertising Week at New York University’s Skirball Center in Greenwich Village this morning. Owned by Advertising Age, Madison & Vine is a program of […]

The Wooing Of Wie

Something Is Happening Here But You Don’t Know What It Is, Do You Mr. Jones?

MediaPost: Despite their relatively low reach compared to mass media outlets, blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran […]

Cultural Bias Clouds Communications

Spurred on by hurricane coverage, Experiential Marketing guru, Katherine Stone, asks, “Do I seem stupid to you?” in a poignant defense of her native Southland. I was born in Baton Rouge. I lived in New Orleans for the first decade of my life. I spent my summers in Mississippi with my grandmother in Vicksburg. I […]

Cool Chasers Court Fickle Teens

The New York Times: Marketers spend a lot of time figuring out what teenagers want. Teenagers are their most desirable and fickle demographic, the arbiters of cool who set trends, influence brand health and part with their discretionary income most freely. So as part of Advertising Week 2005, interactive advertising agencies tried to answer the […]