In Search Of Quantifiable Data

Joe at American Copywriter put up an excellent post today on focus groups and why they ought to be outlawed. Mention the words “focus group”, and every creative can feel the bile rising in the throat. We know what’s coming. We’ll be sitting behind a two-way mirror for a couple of hours, eating bad snacks, […]

The Anti-Hugh

Tom Asacker writing on 800-CEO-READ this morning shares this pearl: For the record I don’t believe in the death of ordinary, or anything else for that matter. Take advertising. If I hear someone predict the death of advertising one more time, I’m going to throw up. Advertising is a huge brand enhancer. Sure, it needs […]

For Vanity’s Sake

The Guardian: Fancy having your name on a gravestone in Neil Gaiman’s next novel? Or meeting your end at the hands of a zombie in Stephen King’s latest? Or being immortalised as one of Sunny Baudelaire’s “utterances”? Here’s your chance. As part of a charity venture, 16 authors, from John Grisham to Dave Eggers, are […]

So Much For Having A Nice, Lazy Summer

From The New York Times : In the last several days, accounts with spending estimated at more than $200 million have changed agencies, affecting brands in competitive categories like restaurants, automotive services and household products. And there will be more changes as reviews proceed for other accounts, with combined spending estimated at more than $1 […]

Kodak’s Paperless Reinvention

USA Today: It won’t be a snap to sharpen its image, but tonight Kodak begins a blitz of new ads and products designed to make consumers see it as a world-class digital-imaging company. The opening shot will be hard to miss: Ads will air simultaneously at 9 p.m. ET on the major broadcast networks and […]

Low Priced iBooks Cause Melee

AP: A rush to purchase $50 used laptops turned into a violent stampede Tuesday, with people getting thrown to the pavement, beaten with a folding chair and nearly driven over. One woman went so far as to wet herself rather than surrender her place in line. An estimated 5,500 people turned out at the Richmond […]

Details, Lewis. We Want Details.

Gotta love Chicago Sun-Times columnist Lewis Lazare’s candor in today’s column, regarding Sears recent shift of its entire account to Y&R/Chicago: “Y & R sources said there were plenty of heated debates about Sears advertising between Y & R creatives and Sears’ recently departed marketing honcho Janine Bousquette. To many in the ad world, this […]

Design Matters

I recently came across Debbie Millman’s radio talk show, Design Matters, on Voice America. Millman is a Managing Partner and President of the Design division at Sterling Group, one of the country’s leading brand identity firms. Share

Vote For Pedro Then Go To The Fair

American Copywriter points to a broadcast campaign for the Utah State Fair. The spots feature Jon Heder, the actor best known for his role in Napolean Dynamite. By the way, the film is set in Preston, Idaho, a short distance from the Utah state line. In a related note, this quiz can help determine which […]

Emotion Kicks Information’s Ass

Medical News Today: Consumers who are very skeptical about the truth of advertising claims are more responsive to emotionally appealing ads than ones peppered with information, according to a new study. The finding comes from work by researchers at the University of Washington, Seattle University, and Washington State University who examined consumers’ responses to advertising, […]