Bob Dylan Shills For The Kaiser, And Opposition Mounts

When the unmistakable opening guitar chords of Bob Dylan’s “The Times They Are A-Changin’” popped up during a commercial break, I perked up my ears. Turns out Kaiser Permanente is using Dylan to promote its new “Thrive” campaign, encouraging people to adopt healthy habits. But some people don’t like it–as evidenced by this website, which […]

Gretchen Gets Skoalded

According to this AP story, redneck crooner, Gretchen Wilson, has received some unwelcome mail from Tennessee’s attorney general. The state attorney general wants the country singer who made the song “Redneck Woman” a hit to stop “glamorizing” the use of smokeless tobacco at her concerts. State officials said Gretchen Wilson can be seen on concert […]

Browser Woes

Random Culture points out that MTV has love for Microsoft’s Internet Explorer. Much to my surprise, when I tried to visit the MTV Overdrive section of the site, I received an error that said, “PC users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive.” The biggest problem I […]

Volvo Works It’s Safety Positioning

Washington Times: The Swedish unit of U.S. carmaker Ford Motor Co. is experimenting with a built-in breathalyzer and speed governor to reduce road accidents. The breathalyzer is part of the seat belt mechanism, and before the car will start, the driver must blow below .08 percent or less with the belt buckled. All 50 U.S. […]

Katrina And The Waves

OK…I just love how bizarre news coverage of storms can get. Yesterday, someone in the French Quarter dropped the F-bomb on Shepard Smith, live on FOX. See it here. Shep: “Why are you still here?” Man: “None of your f–kin’ business.” Shep: “Well, that was a good answer, wasn’t it?…I’m watching two dogs drink out […]

Greed Kills

New York Times: Two and a half years after the music business lined up behind the chief executive of Apple, Steven P. Jobs, and hailed him and his iTunes music service for breathing life into music sales, the industry’s allegiance to Mr. Jobs has eroded sharply. Mr. Jobs is now girding for a showdown with […]

Not To Be Confused With MSN’s Spaces

New York Times: Created in the fall of 2003 as a looser, music-driven version of www.friendster.com, MySpace quickly caught on with millions of teenagers and young adults as a place to maintain their home pages, which they often decorate with garish artwork, intimate snapshots and blogs filled with frank and often ribald commentary on their […]

Checking A Brand’s Digital Health

Clickz: Marsteller has rolled out a “Digital Check-up” service for clients, providing a snapshot of their efforts and positioning in the consumer-generated media space. The service starts with Marsteller’s own Digital Check-up, which provides a report card detailing what kind of a presence the client has in various online efforts and consumer-generated media. Assessment areas […]