Rushing For New Business

Lewis Lazare: Nobody loves a publicity stunt like Bernie DiMeo of DiMeo & Co./Chicago. Still, we’ll take DiMeo at his word when he informs us he has named former Northwestern University star running back Darnell Autry as director of marketing for his boutique ad agency. Football fans may recall Autry was the offensive player of […]

The Forums at AdPulp.com

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Nike: Back to their Roots

From Ad Age: Mired in a stagnant $17 billion athletic-footwear market, Nike is trying to juice up its business by launching an upscale urban fashion line. Blue Ribbon Sports, which was the original name of the company that later became Nike, has been resurrected as an urbran fashion wear line. The company has quietly introduced […]

Atkins Goes From Low-Carb to Low Cash

From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What’s interesting here is that the Atkins Diet has been around since the 1970’s. But the company got huge amounts of press a couple of years ago, […]