Febreze: The Great Unifier

New York Times: Think only politics makes strange bedfellows? Look what Procter & Gamble has wrought. The company long ago split up its advertising, with Tide laundry detergent now handled by Saatchi & Saatchi, Bounce antistatic dryer sheets by Leo Burnett Toronto and Downy fabric softener by Grey Worldwide. But now the company has put […]

Cow Shake

Earlier this summer, Hardee’s/Carls Jr. made headlines for their Carwash TV spot with Paris Hilton. But unless you are in the Midwest (for Hardee’s) or the Western US (Carl’s Jr.), you are missing some excellent creative being put out by both brands. The kind of executions that make art directors working as order-takers drool. My […]

Ries vs. Trout: Trout 1, Ries 0

Back in the 70’s, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they’ve gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries […]

Adland’s Darren Star

A few months ago I heard that Steffan Postaer’s book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV: Euro RSCG/Chicago Chief Creative Officer Steffan Postaer’s first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible […]

The Really Big Ad

On the heels of this morning’s pointing to Old Navy’s new creative, AdPulp.com reader Stephen T. dropped us line for Carlton Draught’s Big Ad. Carlton’s attempt at creating viral buzz is interesting to say the least, but we find their effort over-shadowed by the use of a Java applet requiring approval to run. In today’s […]

Virgin Reinvents Wheel

Net Imperative: Virgin has unveiled plans for its own digital music service to take on the likes of iTunes and Napster, set to go live in the UK on 2 September. Powered by technology from MusicNet, Virgin Digital will be promoted via a multi-million pound investment campaign covering advertising, in-store marketing and online spend. Working […]

Google Not Talking To CNET

New York Times: Google says its mission is “to organize the world’s information and make it universally accessible and useful.” But it does not appear to take kindly to those who use its search engine to organize and publish information about its own executives. CNETNews.com, a technology news Web site, said last week that Google […]

Ranch Rules

Slate: There is a great Simpsons episode in which Homer, overcome by carbon-monoxide fumes, hallucinates that he is an Ottoman sultan. Though he is surrounded by gyrating concubines, the Simpson family patriarch is not satisfied. “I grow weary of your sexually suggestive dancing,” he says. “Bring me my ranch-dressing hose!” Within seconds, the women are […]