Chinese Cashing In On Their Dots

eBay entered China through a $180 million purchase of Shanghai-based EachNet. Expedia owner InterActiveCorp paid $168 million for 52 percent of Chinese online travel agent eLong. Online retailer Amazon.com purchased Joyo.com for $75 million, and online job search leader Monster.com bought a 40 percent stake in ChinaHR.com for $50 million. Now, according to CNET, Yahoo […]

Please Hammer Don’t Hurt Me

So I’m sitting here watching “The Today Show” when a commercial for Purell Hand Soap comes on, with MC Hammer’s “U Can’t Touch This” in the background. Then it occurred to me that I just saw him a month ago dancing in a Nationwide Insurance commercial to “U Can’t Touch This” implying “Hey, you too […]

TYPESTRONG Before This Blog Thing Ends

Greg Storey of Airbag Industries wrote recently about how blogs are now being used to sell computers. Last night I came across a back-to-college commercial for Gateway computer. Nothing any of us haven’t already seen already: ultra low cost computer systems complete with a free printer, after a fifty dollar rebate. Except this time I […]

Tune Playing In Pam’s Head: Freebird

Female First: Busty beauty Pamela Anderson has ditched a personal appearance at US pet store Petco’s 40th anniversary convention this week, because she learned the chain sells live birds. Staff at the legendary pet store were thrilled at the prospect of bringing the former Baywatch babe on board for their celebrations, but they refused to […]

What Mercury Sounds Like

Ford Motor Company is offering four audio streams from their Mercury Radio page. VW was first-to-market with this technology a few years ago, but the German automaker discontinued its internet radio station last year. Share

Alum Woos Gators

Adweek: The University of Florida has selected Fletcher Martin to provide the school’s advertising following a review, the shop said. The university selected the MDC Partners shop in Atlanta from 17 agencies that competed for the account, all but two of them in Florida. There was no incumbent. This is the first time the university […]

Febreze: The Great Unifier

New York Times: Think only politics makes strange bedfellows? Look what Procter & Gamble has wrought. The company long ago split up its advertising, with Tide laundry detergent now handled by Saatchi & Saatchi, Bounce antistatic dryer sheets by Leo Burnett Toronto and Downy fabric softener by Grey Worldwide. But now the company has put […]

Cow Shake

Earlier this summer, Hardee’s/Carls Jr. made headlines for their Carwash TV spot with Paris Hilton. But unless you are in the Midwest (for Hardee’s) or the Western US (Carl’s Jr.), you are missing some excellent creative being put out by both brands. The kind of executions that make art directors working as order-takers drool. My […]

Ries vs. Trout: Trout 1, Ries 0

Back in the 70’s, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they’ve gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries […]

Adland’s Darren Star

A few months ago I heard that Steffan Postaer’s book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV: Euro RSCG/Chicago Chief Creative Officer Steffan Postaer’s first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible […]