CNN has caught on to the latest in a long line of culture jamming tactics. This one is called shopdropping, a term that refers the act of covertly placing merchandise on display in a store, or reverse shoplifting. For example, shopdroppers place canned goods that have been repackaged with more artistic labels (complete with barcodes) on a grocer's shelf for purchase. While the name is new, the concept has been in …
Innovative Media Placement: The Yoda Fountain
New York Times: For decades Lucasfilm, the director's privately held company, and its two main divisions - LucasArts, the video game producer, and Industrial Light and Magic, a leading designer of movie special effects - were tucked away in barely marked structures in northern San Rafael and behind the impenetrable walls of nearby Skywalker Ranch. But as of last week, the company has adopted a new attitude, embodied …
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You Want Great Prices…
Michele Miller at Wonder Branding has some nice things to say about Costco Wholesale and the retail giant's CEO, Jim Sinegal. I also love the way she says it. Thanks to Jim Sinegal, the bigwigs down on Wall Street have their undies in a bunch. Costco puts Wal-Mart to shame in the arena of low pricing. They steadfastly hold to the rule that nothing shall be marked up more than 15% (compared with competitor's markup …
Please Put Nancy Grace In That Cab
According to a New York Times report, New York agency, Trollb …
MDC Plays With The MFP Formula
According to a New York Times report, Canadian holding company, MDC Partners, is buying Powell, a small creative shop in New York, and folding it in with Margeotes Fertitta & Partners, a mid-sized shop already in the MDC stable. MDC bought a majority of Margeotes Fertitta in 1998; the rest is owned by Mr. Fertitta and other senior managers. Some of the other shops under the MDC umbrella include Crispin Porter & …
The Crap Faucet
Rance Crain longs for some good old-fashioned TV viewing, presumably so the industry his magazine reports on will continue to generate news. The ad industry is counting on product placement in movies, TV shows, electronic games and mobile phones to be its salvation, but the ugly thought is beginning to seep into people …
Fabulous Hairballs
Have you seen Blow Out on Bravo? It's all about Jonathan Antin, hairdresser to the stars, and his product launch. In other words it's a 60-minute commercial. Here's a quote from the man himself on his QVC appearance: People that watch the show know that I am not normally at a loss for words, but QVC is huge. Once they started telling me that the channel is in 87 million homes, I started to see it as a huge stepping …
Forget “Be Like Mike”
At a time when athletes like Kobe and the mouth with a bat dominate the headlines, it's good to know there is at least one real American sports hero for us to gain inspiration from. The above image is available as a screen saver at WearYellow.com, a Nike site. …